Harvard Business Review

OCTOBER 11, 2013

That fits Jack Dorsey, who became Twitter’s first CEO after playing the role of lead engineer as the product was being developed within co-founder Evan Williams’ previous company Odeo. The founder has to build a company capable of marketing and selling large volumes of the product and of providing customers with after-sales service.

Succession 8

Succession Leadership CEO COO 8

Harvard Business Review

FEBRUARY 25, 2014

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Klara Eberhart, the head of engineering, interrupted. We’ve barely spent anything on marketing, because they do it all for us.” They’re our biggest enthusiasts.

Company 9

Company CFO Proposal Engineering 9

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 407

Media Influence Blog Real Estate 407

Strategy Driven

MARCH 30, 2011

Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Smith, PhD.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

MARCH 8, 2012

So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if I only listed a few, I'd miss some really important thinkers. But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

JUNE 21, 2017

Alice, an outstanding 24-year-old engineer working for a top technology company, wants to launch her own startup within the next five years, but she doesn’t yet have a venture concept. One commented, “No 24-year-old engineer can acquire all of these skills in five years. ” Finance is less important.

Engineering 13

Engineering Finance Survey Technology 13

Strategy Driven

MARCH 2, 2012

Niche consultants place emphasis in the areas where they have training, expertise and staff support for implementation… and will market their services accordingly. Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart).

Consultative 59

Consultative Short-term Budgeting Strategic Planning 59

Harvard Business Review

MAY 16, 2016

“You might move from product to engineering to ops.” Case Study #1: Get to know the founder and spend quality time with the team. “I was quite happy running a marketing organization within a larger software company,” Steve recalls. ” Get to know the team.

Due Diligence 10

Due Diligence How To Learning-by-Doing Case Study 10

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." Theyve been finely engineered, instead, to do.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Rajesh Setty

SEPTEMBER 27, 2011

Through this journey, we have raised the visibility of fundamental issues like the causes of exorbitantly high infant entrepreneur mortality, and alerted the entrepreneur community with a simple observation: Entrepreneurship = (Customer + Revenue + Profits); Financing is Optional.

Entrepreneur 54

Entrepreneur Stage-Gate Finance Incubator 54

Harvard Business Review

JANUARY 28, 2014

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. A loan to a gun manufacturer would announce to the world that we really have no principles and that the green thing is just a marketing gimmick. Ethics Finance'

Case Study 8

Case Study Banking Ethics Guidelines 8

Harvard Business Review

DECEMBER 20, 2011

For example, if you're in sales, you are likely to have a depth of knowledge in that area, but you can also show that you know something about marketing or finance. Case study #1: What boundaries? To succeed, she thought, "I have to fire every engine I can think of." Establish a presence.

Media 17

Media Career Tips Content 17