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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. They are:

B2C 95
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Capital vs. Influence

N2Growth Blog

From my perspective I’d advise clients to give a bit on valuation, or live with more rigid financial engineering to acquire influence (gain access to markets, knowledge, intelligence, connections or superior business savvy). of their portfolio companies. The answer was interesting: “wow, we hadn’t thought about that.&#

Influence 290
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How Technical Debt Opens the Door to Cyber Attacks—and Steps to Protect Your Small Business

Strategy Driven

CEOs and CFOs managing technology may not recognize tech debt building up in their SMBs—because it is not revealed in monthly variance reports or other accounting controls. That is patch management—a relatively straightforward process, 10 or 20 years ago. How would your CFO or CIO handle this? and security penetration.

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How Testbeds Can Help Us To Co-Create The Future

The Horizons Tracker

These consultations are usually conducted on a one-to-one basis, but each fall Operation Tech Warrior is run, with the event bringing together engineers, scientists, leaders, and soldiers to a more intensive learning experience. Telecoms giant Huawei aims to do a similar thing via their private 5G testbed network.

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How to Transform Your Company into a Digital Leader

Skip Prichard

Without modernizing practices related to these five themes and 27 sub-themes that I identify in my book, technology and digital divisions of companies are likely to become the boat anchors, holding the ship that is their enterprise back rather than being the engine and rudder, steering toward safety and opportunity and away from danger.

Company 100
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Doing Business in a Big Data World

Strategy Driven

It may seem an obscure data management distinction, but this shift toward collecting unstructured data – which is a large part of what Big Data is all about – is sending shock waves across traditional organizations. In short, there is a lot more to doing business in the Big Data world than simply collecting and analyzing more data.

CIO 50
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The Metamorphosis of the CIO

Harvard Business Review

Tomorrow''s businesses will have a very different make-up, and the CIO must lead the charge in the face of these changes. The role of management can be broadly thought of as the processes that tie these components together to produce value. Traditional economic frictions and barriers to market entry are disappearing.

CIO 8