N2Growth Blog

JANUARY 3, 2011

This isn’t rocket science, rather it’s just plain-old, good leadership. Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity.

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Restructuring Blog CEO Brand 305

Women on Business

DECEMBER 2, 2010

Building Customer Loyalty Building customer loyalty by being loyal to them. Any business person worth their salt will tell you that. Employee Brand Differentiation Differentiating oneself in the workforce today may hold the key.

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Brand Press Release Discount Customer Loyalty 215

Coaching Tip

FEBRUARY 23, 2012

Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. As social media helps shift power to individual citizens and employees, leadership itself must shift with it.

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How To Airlines Media Innovation 110

Strategy Driven

JANUARY 5, 2015

The Tech Trends Report also found that the gaps in IT skills that used to exist within these core segments are starting to narrow as organizations are uncovering the skill sets needed to use these technologies to their full advantage. How to make sales calls on social media. The overlooked power that may be your sales kryptonite.

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Competitive Advantage Trends Bottom-up Loyalty 50

Strategy Driven

SEPTEMBER 23, 2013

Three things have changed selling (and buying) forever – THE INTERNET, SMARTPHONES, and SOCIAL MEDIA. Customers can investigate, shop price, compare prices and values, and buy with one click – anyplace in the world. No personal website, no personal brand, no social media interaction, and not taking advantage of smartphone technology.

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Media Advice Customer Loyalty Competitive Advantage 64

Strategy Driven

APRIL 30, 2012

Guidelines of phone use have significantly changed because of technology availability. That was a technological EON ago. Your phone holds technological mysteries and magic that can make your hours pay higher dividends once you master them. How to use it to master social media. Cellular phones are smart these days.

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Guidelines Customer Loyalty Seminar Hotels 50

Strategy Driven

SEPTEMBER 10, 2012

It takes a concerted effort that includes social media, solid relationships, referrals, and attraction. You talk a lot about different media (email, video, social networks, etc.) The Internet and all forms of social media are the new channels and the NOW channels. It’s not impossible – and it’s NOT easy. as ways of selling.

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Globalization Mission Statement Human Capital Seminar 50

Strategy Driven

MARCH 10, 2014

It revolves around self-assessment, an agreed-upon game plan of action, measurable results, and an overall spirit that includes individual work, teamwork, and remarkable leadership. Then customers get angry and tell other potential customers through social media, or some form of online reporting like Trip Advisor or Angie’s List.

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Collins Customer Loyalty Reputation Competitive Advantage 54

Strategy Driven

JANUARY 6, 2014

New social media strategies. Technology shifts. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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Goal Incentives Objective Customer Loyalty 50

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. Quite literally, it’s my job to be social media savvy.

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Media Follow-up Software Newsletter 50

Harvard Business Review

JANUARY 16, 2018

As a result, the company says it will be focusing more on promoting posts from friends rather than from media outlets, thereby leading to more-meaningful social interactions. They can reap benefits because of higher employee productivity and customer loyalty and satisfaction. There is a lot of talk about purpose in business.

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Short-term Company Long-term Customer Loyalty 9

Eric Jacobson

AUGUST 8, 2018

Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate. All aspects of business have been affected from technology to human resources to marketing. Employees can post content to damage an employer’s brand, and customers can post content to damage a brand.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Evaluate your leadership team’s openness to co-creation as well.

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CRM Brand Business Model Intangible Assets 8

Harvard Business Review

DECEMBER 17, 2014

To get everyone to agree on a realistic goal, we suggest picking a year far enough in the future that people feel safe discussing what needs to happen by that time but not so far away that uncertainty about technological or market developments would render a discussion meaningless. There are two ways to set revenue targets.

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Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

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P&L Banking Marketing Call Center 10

Harvard Business Review

JUNE 26, 2017

And you may end up like social media software startup Buffer, which struggled to achieve profitability because its generous cultural practices, including offering vacation bonuses and wellness grants, ate away at cash flow instead of producing employees who were passionate about the brand offering and committed to developing on-brand innovations.

Brand 8

Brand Company Operations Merchandising 8