Strategy Driven

MARCH 19, 2020

With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business. From direct marketing to mobile, to social, your marketing platform should reflect your marketing goals as well as your target audiences, personality, budget, location and more.

Marketing 66

Marketing ROI Audience How To 66

Strategy Driven

JUNE 2, 2020

Direct marketing channel. You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. The options are endless, and you can tailor these messages based on your business goals. Having a mobile app is a fantastic way to generate leads.

Succession 66

Succession Customer Loyalty Download Brand 66

CEO Blog

DECEMBER 27, 2010

All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. Working first on product and service excellence should be the primary goal of any company. Companies do not own their brand, consumers in the internet age do.

Brand 189

Brand Blog CEO Ries 189

Miles Anthony Smith

MAY 2, 2018

From the founding and eventual sale of his first company, Yoyodyne , in 1998, to being named Yahoo's VP of direct marketing, to having a blog named "Time's" Top 25 blog in 2009 , Seth Godin has always succeeded at his ventures. When developing your personal brand, never lose sight of who you are and what your ultimate goal is.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

JANUARY 26, 2011

Employees who do not adhere to a shared corporate culture dilute it, detracting from the essence that gives your company its identity and helps it achieve aggressive goals. In my view, every organization's hiring process — from Microsoft to PS 90 to everything in between — should screen candidates for the best cultural fit.

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

OCTOBER 23, 2014

They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. It achieved its goal of integrating digital behavioral data about customers in one country in order to increase their engagement by 20% in 60 days.

Team 9

Team Short-term Attrition Marketing 9

Harvard Business Review

APRIL 29, 2011

Your goal is coopetition : to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources — without stealing customers or damaging anyone's credibility. Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15