Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. This is an area of tremendous creativity.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

MAY 2, 2017

Setting up innovation outposts in global technology clusters, such as Silicon Valley, Boston, and Tel Aviv, is highly popular among Fortune 500 corporations. Unhindered, they quickly amassed valuable social capital through an array of personal and professional relationships, as well as local intelligence and insights.

Innovation 9

Innovation Social Capital CRM Tacit Knowledge 9

Harvard Business Review

JANUARY 27, 2014

In his article “ Why Conglomerates Thrive (Outside the U.S.) ” in the December 2013 issue of the Harvard Business Review , J. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. At the same time, we’re not arguing that conglomerates aren’t effective in emerging markets.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

MARCH 5, 2013

We were building social capital, but we didn't have a way to tell our shareholders — or be held accountable to keep doing it. Scaling Social Impact Insights from HBR and The Bridgespan Group. Facebook Presence Is an Important Clue to a Social Venture's Future. Using Technology and Data for Social Impact.

Social Capital 12

Social Capital Report Finance Transportation 12

Harvard Business Review

FEBRUARY 20, 2013

The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Because it includes the word media , and the genesis is marketing, most people think of this as the stuff the CMO and their team worry about.

Media 8

Media Supply Chain Tools Porter 8

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity 8

Productivity Products Core Competence Management 8