N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

Media 325

Media Blog Tools Influence 325

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. If they do, they need to enter the 21st century and understand that the communications specialty is just one aspect of an overall marketing plan.

Marketing 50

Marketing CPA Leadership Budgeting 50

Harvard Business Review

APRIL 17, 2015

Both offer important lessons in social marketing — but mouthwash may still have one key advantage. Because halitosis was a topic that even “your most intimate friends habitually dodge in conversation,” the ads stepped in to offer advice. Let me explain.

Advertising 8

Advertising Information Technology Pharmaceuticals Audience 8

Harvard Business Review

DECEMBER 24, 2014

’ It’s the best advice I’ve ever gotten. Fired from that firm in 2002, he now runs a nonprofit and two biotech companies. “I’ve learned that the best thing for my company is to do what I believe in… Don’t put something on the market just because everyone else is doing it.

Career 13

Career Learning-by-Doing Hedge Creativity 13

Harvard Business Review

AUGUST 17, 2015

At the same time, you need to be clear about what you want in return­—whether it’s a well-designed brochure, a new website, or advice every two weeks. “Pay them market rate,” says Pink, “and if you value their work pay them more.” .” Then make sure you’re delivering on that.

Management 8

Management Tips Performance Review Project 8

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. K-Mart closed 617 of its under-performing department stores and filed for Chapter 11 bankruptcy reorganization in 2002. Crises can have many liabilities upon companies, including loss of profits and market share.

Crisis 59

Crisis Crisis Management Retail Budgeting 59

N2Growth Blog

SEPTEMBER 29, 2010

Maybe I’m old school, but attempting to provide advice and counsel to a client without having the experience of walking in their shoes is a recipe for disaster. The best coaches I know are capable of delivering a blend of personal and professional advice.

Blog 329

Blog Mentor Advice Brand 329

Harvard Business Review

DECEMBER 28, 2012

So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. translated into insight and advice. Certainly, equity investors believe the Fed's low interest rate policies make the stock market a better bet for higher returns.

Innovation 17

Innovation Trends Human Capital Venture Funding 17

Harvard Business Review

OCTOBER 15, 2014

The academic study of strategy took a big leap forward in the 1970s when Michael Porter of HBS looked at earlier economic research on industry structure and noticed that market power — which economists wanted to minimize — was the same thing as sustained profitability, which corporate executives wanted to maximize.

Strategy 8

Strategy Rivkin Game Theory Porter 8

Harvard Business Review

JANUARY 7, 2014

Not long after Alan Greenspan stepped down as Federal Reserve chairman in 2006, global financial markets began to unravel. Greenspan was never a hardline believer in the rationality of financial markets. It’s true of all commodity markets. Almost everybody is bullish, expects the market to go up, and is fully committed.

Long-term 12

Long-term Banking Short-term Finance 12

Strategy Driven

MARCH 11, 2011

The Enron scandals of 2001 and 2002 focused only upon cooked books audit committees and deal making. In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business. Getting bad advice from the wrong people, mainly other tech professionals. Executives never stayed long.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57

Harvard Business Review

OCTOBER 28, 2016

Apple hired the great documentarian Errol Morris to film its 2002 “Switchers” campaign. Eric Johnson, professor of marketing and codirector of the Center for Decision Sciences at Columbia Business School, says this principle is known as self-congruence , meaning people must square their behavior and choices with their identity.

Audience 8

Audience Film Public Relations Loyalty 8