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Knowing How to Play Your Marketing Cards

Coaching Tip

Marketing and branding expert, Stephen Denny, author of the new book, " KILLING GIANTS: 10 Strategies to Topple Goliath in Your Industry ," lays out powerful strategies for overtaking larger competitors. It's a noble calling, spending other people's money - especially when it's your competitor's marketing you're hijacking.

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Learning to Discern – Quality & Quantity

Deming Institute

A product or a service possesses quality if it helps somebody and enjoys a good and sustainable market. Nonetheless, TQC efforts were openly resisted by the JIT community, leading to “a group of nervous quality-control managers surrounding Shoichiro one day…. Post by Bill Bellows. The basic problem anywhere is quality. Edwards Deming.

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The Online Ad Scams Every Marketer Should Watch Out For

Harvard Business Review

I’ve been writing about this problem since 2004 , and doing my best to help advertisers avoid it. The New Tools of Marketing. Suppose your company is fortunate enough to enjoy popularity with a given demographic group — say, 40% market share among men aged 18 to 25. Insight Center. Sponsored by Percolate.

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Privacy is a Luxury You Don't Have

Harvard Business Review

I remember my first taste of social networking — a 2004 invitation to join Friendster. And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. But for most people, at least in the U.S.,

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Reinvent Your Company Through Culture

Harvard Business Review

In both C suites and boardrooms, discussions about business performance usually center on topics like market momentum, M&A opportunities, capital management, and productivity enhancements. This also helped us get rid of a few "culture resisters," senior people who opposed constructive change. This also means valuing integrity.

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3 Health Care Trends That Don’t Hinge on the ACA

Harvard Business Review

In 2004 one in 5 practicing physicians used an electronic health record (EHR) in the U.S. The pipeline for new drugs is bursting, and new devices and tools in the rapidly emerging digital health space will come to market more quickly. Today nearly nine in 10 physicians regularly employ EHRs.

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HP's Decade-Long Departure

Harvard Business Review

Yesterday HP announced that it would exit the PC and tablet computer business , focusing on higher-margin "strategic priorities of cloud, solutions and software with an emphasis on enterprise, commercial and government markets." Consider how HP and Apple faced the changes in the PC market almost exactly a decade ago. •On Why is that?