N2Growth Blog

APRIL 9, 2010

Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. The iPod pioneered innovative design in the mp3 player vertical with great technical design, outstanding functional design, and is in a class by itself with regard to aesthetic design.

Brand 267

Brand Blog Reputation Parcell 267

N2Growth Blog

APRIL 20, 2010

If you don’t have a big advertising budget, and even if you do, social media provides a significant opportunity to engage in meaningful conversations and interactions with your customers that broadcast media simply cannot produce. Continuity should flow from values to vision, mission to strategy, and objectives to tactics to process.

Brand 271

Brand Blog How To Public Relations 271

N2Growth Blog

MAY 16, 2010

Even their advertising model is simplistically brilliant. It will be interesting to see if the next round of Google innovation will be as successful as the beauty of their initial simplicity. It was exactly the simplicity of their business model and their product that made them into the company that they are today. I Think Not.

Business Model 344

Business Model Brand Blog Supply Chain 344

N2Growth Blog

SEPTEMBER 24, 2010

Every vibrant, healthy, inspiring, innovative, and positive corporate culture I’ve witnessed has occurred not because culture has been placed ahead of strategy, but because it has been a key driver of the corporate strategy. In today’s world of advertising and marketing gluttony, the consumer is exhausted. I Think Not.

Blog 366

Blog Strategy Brand Bottom-up 366

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.

Innovation 15

Innovation Supply Chain Business Simulation Advertising 15

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. Joel Klettke Talk to your customers.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 24, 2017

According to McGill’s Henry Mintzberg , it’s just another influencing process along with norms, formal authority and expertise. Organizational politics refers to a variety of activities associated with the use of influence tactics to improve personal or organizational interests. Yes, it can be self-serving. So what is it?

Politics 12

Politics Bureaucracy Long-term Short-term 12

Harvard Business Review

JULY 24, 2014

A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. It can’t be delegated to a marketing department or an advertising agency. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 23, 2010

People : Recognizes interpersonal difficulties; intuitively understands how others feel; picks up non-verbal cues; empathetic; persuades, teaches, influences. People : Recognizes interpersonal difficulties; intuitively understands how others feel; picks up non-verbal cues; empathetic; persuades, teaches, influences.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

Retail 8

Retail Quinn Real Estate Apparel 8

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 9

P&L Banking Marketing Call Center 9