Strategy Driven

JULY 31, 2015

Take ownership of planning programs, rather than abdicate them to human resources or accounting people. Long-term track record, unlike anything accomplished by any other individual, all contributing toward organizational philosophy, purpose, vision, quality of life, ethics, long-term growth. Develop and share own philosophies.

Article 50

Article Strategy Long-term Mentor 50

Women on Business

JANUARY 11, 2011

I want the time I give to everyone in my life to be quality. How great would it be if everyone would operate with the ultimate goal being love? It only takes 21 days to form a habit. I need some new habits; some good ones! I want people to think of me as caring, thoughtful and loving…in both the workplace and at home.

Press Release 182

Press Release Fraser Discount PR 182

Lead Change Blog

MAY 11, 2020

She opened her own marketing and advertising business and more. One of her major partners is the National Human Resource Association. Turn the page. There is always a new beginning. More than 30 years ago, Jerri experienced a very challenging divorce that prompted her to get busy. She’s never stopped asking for help.

Core Competence 278

Core Competence Strategic Planning Short-term Human Resources 278

Women on Business

JANUARY 24, 2011

One half of building business is supplying quality products or services; the other half is skill in building relationships. Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! No one is equally expert at both.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

AUGUST 18, 2021

With the passage of time and enhancements in the technology sector, employees get a lot of leverage because they can work anywhere that may not be their workplace if they are not compromising on quality, efficiency, and punctuality. Moreover, targeted advertisements through social media can further attract potential employees.

Globalization 105

Globalization Tips Outsourcing Strategy 105

Harvard Business Review

MAY 23, 2017

It was clear to me then that the Defense Department would need to keep pace with the dramatic changes — many of them technological — reshaping the economy, the labor market, and human resource management. First, the Defense Department had to find a way to increase the pool of high-quality candidates inclined toward service.

Talent Management 10

Talent Management Learning-by-Doing Advertising Training 10

Strategy Driven

MAY 6, 2011

Pressures continue and accelerate for companies to stay in operation, become competitive, keep ahead of the marketplace and perform quality work. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. The CMO also worked with the finance office and product managers to link pricing and benchmark data into the RFP process, which improved quality and response times.

P&L 11

P&L Banking Marketing Call Center 11

Strategy Driven

AUGUST 3, 2012

There is a sense that company operations are out of control. Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating. Management expresses a need for better internal coordination of company activities.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

JULY 24, 2014

The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today. It can’t be delegated to a marketing department or an advertising agency. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8