Harvard Business Review

DECEMBER 5, 2012

With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts.

Business Model 9

Business Model Innovation First-mover Advantage Apparel 9

Harvard Business Review

OCTOBER 25, 2013

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. But marketing plays a broader role in shaping a brand. Good marketing helps ensure that brands are meaningful, different, and salient.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

FEBRUARY 25, 2015

Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool. According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

FEBRUARY 8, 2016

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. Harry Potter star Emma Watson is a vocal advocate on gender equality while also appearing regularly in fashion magazines.

Brand 8

Brand Supply Chain Apparel Tourism 8

Harvard Business Review

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Price 14

Price Retail Discount Tactics 14

Harvard Business Review

JUNE 1, 2015

” So in 2010, after a successful 18-year-career in high-tech PR, she quit her job to launch Stripedshirt , a company selling fashionable, feminine shirts in team colors. The first was about inventory, which is especially hard in apparel. I’d given away tons of shirts to fashion bloggers, to events, to charity.

PR 8

PR Career Apparel Video 8

Harvard Business Review

DECEMBER 22, 2015

They avoid getting trapped on a growth treadmill, chasing multiple market opportunities where they have no right to win. They do all this boldly, with the confidence and acumen that comes from having earned the right to win, the ability to engage in a chosen market with capabilities that consistently outmatch competitors.

Execution 8

Execution Strategy Fashion Apparel 8

Harvard Business Review

SEPTEMBER 14, 2011

Others double down on their most loyal customers on the theory that they can build on an already strong market position and emotional connection. Some go for "game changers" — giant acquisitions that they hope will change their growth trajectory and how investors perceive them. It takes faith and determination to find it.

Organization 13

Organization Apparel Retail Fashion 13

Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. Surprisingly, the new decade brings a whole bunch of new competitive marketing strategies. Have a look below.

Marketing Strategy 68

Marketing Strategy Marketing Strategy Audience 68

Harvard Business Review

JUNE 17, 2016

Consider the sports apparel company Under Armour. Where are the markets with opportunities? Pursuing growth this way can put tremendous pressure on your enterprise to extend into new markets that seem hot — but where your enterprise has no capabilities to win. Second, you can proceed to near-market expansion.

Company 8

Company Engineering Apparel Survey 8

Great Leadership By Dan

MAY 12, 2016

Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. billion men’s accessory fashion industry. Then I uncovered a story of business invention and reinvention that nobody knew anything about. He received his Ph.D.

Apparel 120

Apparel Innovation Advertising Industry 120

Harvard Business Review

DECEMBER 7, 2017

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. On the other side, fans of active management see it as a trend that can damage market efficiency and lead to distortions in market prices. But what’s the role of investors?

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

APRIL 23, 2014

Brands in categories from apparel to automotive to sporting goods to spirits are licensed. It can boost brand exposure and expansion without significant investment, helping companies enter international markets or play in new product categories without having to incur the usual product development costs and risks.

Brand 9

Brand Licensing Apparel Merchandising 9

Harvard Business Review

JUNE 2, 2015

Fashion apparel is an excellent example. Instead of having to guess the next season’s fashion trends, Zara could study what was hot and then make it, thus offering many collections each year rather than just one. New operations. Moving down the value chain can lead to the invention of entirely new operations.

Supply Chain 8

Supply Chain Contract Manufacturing Outsourcing Operations 8

Harvard Business Review

APRIL 15, 2016

So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Direct messaging is the next frontier in digital marketing.

Brand 8

Brand Real Estate Content Apparel 8

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? By stealing share from current competitors?

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

JANUARY 28, 2014

He will be “on trend,” as they say in fashion — in recent months, leaders from the new Mayor of New York to the Pope have also been vocal on the subject. The companies regularly voted among the best places to work are generally known for increasing their employees’ skills and value on the labor market. Take an Interest.

Golden Parachute 11

Golden Parachute Apparel Trends Short-term 11

Harvard Business Review

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company.

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8

Harvard Business Review

JUNE 6, 2018

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

Apparel 11

Apparel Retail Fashion Brand 11

Harvard Business Review

NOVEMBER 16, 2018

Recent analysis for a leading apparel retailer showed elasticity of customer response to promotional discounts was up to three times higher during holiday periods than during non-holiday periods and two times higher during weekends than on weekdays. But for major marketed promotions, that’s not always achievable or practical.

Retail 10

Retail Discount Apparel Price 10

Harvard Business Review

JUNE 3, 2015

But it’s less well known that efficiency is a problem for startups too, whose processes also become less flexible as they focus on efficiencies in their quest to move up market. The size of the apparel market only in the U.S. is around $225 billion.

Apparel 8

Apparel Strategy Insourcing Efficiency 8

Harvard Business Review

JUNE 8, 2018

” Little did they know that the business they founded, Vineyard Vines, would become a darling of the fashion industry and a household brand name around the country. ” Of course, this type of real-time, one-to-one marketing is easier said than done. .” Data-Driven Marketing. Insight Center. Sponsored by Google.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

DECEMBER 15, 2010

They make a deliberate choice about their "way to play" in the market, guided primarily by what those companies do uniquely well: their distinctive capabilities. Most important, they avoid markets, products or services that require new or disparate capabilities, and thus threaten the company's focus. What, then, is Kmart's niche?

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

MAY 24, 2013

As company that markets fashion apparel, accessories, and home goods (at its namesake stores as well via its other brands, like Anthropologie and Free People), it seems reasonable to think that the perspectives of women could be useful to its board.

Diversity 8

Diversity Proposal Apparel Benchmarking 8

Harvard Business Review

JANUARY 27, 2012

While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. Access over Purchase: Rent The Runway makes couture fashion available to shoppers who lack deep pockets to buy couture. Talk about the democratization of high fashion.

Retail 15

Retail Fashion Merchandising Apparel 15

Harvard Business Review

JULY 30, 2014

It’s easy to scan headlines and see undisciplined for-profit companies (take GM, American Apparel). Bad Reason #5: Nonprofits are “old-fashioned” and only for-profits earn respect in their sectors. Good Reason #3: To send a signal to key partners or others about the role of for-profit markets.

Entrepreneur 10

Entrepreneur Apparel Transportation Fashion 10

Harvard Business Review

DECEMBER 19, 2014

And citizens, using new social media tools and old-fashioned marches, rose up to drive change. This kind of innovation around food waste is part of the larger discussion going on in many sectors, from apparel to electronics and metals, about how we can build a more circular economy with zero waste. Financing the clean economy.

Chemicals 13

Chemicals Short-term Energy Report 13

Harvard Business Review

DECEMBER 20, 2016

For some, it’s about the commercial opportunity to appeal to a new or growing market of rights-focused consumers. In this case, Levi’s had spent a decade identifying great ways to cut water use in the apparel value chain. Business Defended Employees’ and Customers’ Human Rights.

Energy 8

Energy Banking Chemicals Globalization 8