Ron Edmondson

MARCH 30, 2016

Use a focus group. On major changes, I like to bring in a group of people who are generally supportive of my leadership, but represent all the major groups within the church. Again, they may or may not immediately agree with the change, but I know they will be a respectful audience. And, I genuinely do.

Stakeholder Analysis 30

Stakeholder Analysis Learning-by-Doing Planning Edmondson 30

Harvard Business Review

JULY 17, 2013

We now tend to focus on empirical data from survey results and analytics or customer insights from feedback forms and focus groups constrained by what the company knows to ask. We''ve largely accomplished this through putting a deeper focus on helping our clients see the world from the eyes of their various audiences.

Company 8

Company Audience Consensus Advertising 8

Harvard Business Review

MAY 6, 2015

It’s all about “me” for iGens – which is not necessarily a negative, but means brands and organizations need to work harder to understand their interests, hobbies, and goals, then deliver custom experiences. So how do you reach this audience on a personal level? This is a visual generation.

Marketing 8

Marketing How To Brand Media 8

Harvard Business Review

MAY 16, 2018

The company conducted employee focus groups and found that working there didn’t actually feel like working for a global company. These are things an employer has not yet achieved but is earnestly working toward, often with the goal of setting itself apart from the competition. Let Your People Do the Talking.

Reputation 12

Reputation Brand Attrition How To 12

Harvard Business Review

OCTOBER 11, 2016

Teams with one or more members who represent the culture of the team’s target end users are 158% more likely to understand that end user, boosting the likelihood of that team innovating for that audience. trillion within the next four years. .”

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

SEPTEMBER 4, 2013

Intentionally including people who dislike your product or service in a focus group can lead to more provocative conversations. Comedy Central gained attention from its famous Roasts , where a celebrity gets torn to shreds with hilarious insults doled out by the audience.

Brainstorming 8

Brainstorming Loyalty Industry Strategy 8

Harvard Business Review

MAY 19, 2011

In fact, for all audiences, taking the family out for fast food was seen as a special treat. In focus groups throughout the state, mothers routinely believed that they were doing their best for their kids. Some were cultural: in the African-American community, a meal without meat is simply not a meal.

Succession 13

Succession Long-term Short-term Budgeting 13

Harvard Business Review

DECEMBER 18, 2012

Shared enthusiasm and beliefs are valuable assets when pushing for a goal. There are many research methods for better understanding customers, and you may be using them already: ethnographic research, focus groups, surveys, in-store intercepts, and so on. How could so many "experts" have gotten it so wrong? How do we fix this?

Real Estate 8

Real Estate Wireless Industry Airlines 8

Harvard Business Review

MARCH 31, 2016

The most common approach is to conduct regular surveys or focus groups to determine which aspects of health and wellness are important to employees, and which initiatives are not a good use of time. There are a few simple ways to start doing this.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

SEPTEMBER 13, 2013

By 2007, PBS.org audience growth had stalled and the product pipeline was dry. Soon after arriving at PBS, I called the digital team into a conference room and announced we were ripping up everyone’s annual performance goals and adding a new metric. Radical because we needed to establish audacious goals to inspire the team.

Team 13

Team Metrics KPI Rogers 13