Strategy Driven

FEBRUARY 21, 2020

As technology gets better, it becomes easier to use the software to our advantage. There will be minimal confusion on what you need to conduct B2B and B2C interactions as well as in-house operations, and the lack of complexity will free up the IT department from working on the small stuff and allow them to focus on what really matters.

Budgeting 67

Budgeting B2C B2B Software 67

Harvard Business Review

JULY 19, 2017

AI is a huge set of technologies, each with a specific, fine-tuned purpose. Companies that can zero-in on the impact they want to see and focus on curating the right datasets mapping to those goals have the best opportunity for generating really impactful results from AI. Sponsored by DXC Technology. Insight Center.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

SEPTEMBER 25, 2018

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

Influence 10

Influence B2B Globalization Webinar 10

Miles Anthony Smith

NOVEMBER 7, 2019

The answer to that depends on your goals, budget, etc., Another piece of advice is to set measurable goals. If you fail to set goals and measure whether or not your content marketing helps you achieve them, you'll never know if it's working or not. Stay on top of all technological advances pertaining to marketing.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 9, 2012

Improved engagement creates business value and strategic differentiation, and technology is enabling a shift from transactions to engagement. The recurring problem — culture always trumps technology in adoption of new tools. The goal is to inspire action through context, catalysts, and currencies.

B2C 16

B2C Early Adopters B2B How To 16

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Marketing then partnered with sales to reset customer acquisition goals at each micromarket, basing them on each market’s potential.

Marketing 12

Marketing Guidelines B2C Analysis 12

Harvard Business Review

SEPTEMBER 25, 2014

This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well. They further narrowed the scope by explicitly ruling out development of a number of technologies including gas/fuel cell hybrid engines.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

MARCH 16, 2016

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. The goal was to jointly reinvent the customer’s data management system. In the B2B space, companies tend to be driven by specific business goals and priorities.

B2B 8

B2B Innovation Company Workshop 8

Harvard Business Review

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. If they see relevant offerings being delivered to them, they’re more likely to stay engaged with the brand.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. Its goal for the vans is to replicate the same kind of experience for the customers who can’t come to them. The expectation is not that the visit will end with the ka-ching of a cash register.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

OCTOBER 10, 2014

While the strategies are different, the goal is the same — to generate awareness and engagement. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. Marketers often distinguish between paid, earned, and owned media.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

OCTOBER 27, 2015

The goal of the Digital Single Market is an ambitious one: to deliver by the end of 2016 the equivalent of US$ 471 billion per year to the regional economy and 3.8 penetrated by B2C e-commerce is nearly twice the European average and higher than even in the U.S. million jobs. in Sub-Saharan Africa and 27.7% in Latin America.

Crisis 8

Crisis McKinsey Policies Globalization 8

Harvard Business Review

DECEMBER 13, 2017

Relationship management is also vital in successful negotiation, resolving conflicts and working with others toward a shared goal which is especially challenging when a PM is tasked with balancing the needs of customers, resource-constrained engineering teams, and the company’s revenue goals.

Productivity 8

Productivity Products Core Competence Management 8

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. Thanks for sharing your perspective Scott.

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

DECEMBER 18, 2017

In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences. For this to happen, dozens of sources of data needed to be brought together into a “data estate” that aligned to Real Madrid’s new goals. “It’s tribal.

Sports 8

Sports Brand Content Industry 8