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Loyalty Beyond Reason Defined

Leading Blog

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected. Repeatedly.

Loyalty 282
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Shut-up & Listen | N2Growth Blog

N2Growth Blog

Even solid world class institutions like the University of California Berkeley under the leadership of Chancellor Birgeneau & Provost Breslauer are firing employees, staff, faculty and part-time lecturers through “Operational Excellence (OE) initiative”: last year 600 were fired, this year 300.

Blog 419
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Humility and Leadership | N2Growth Blog

N2Growth Blog

Leaders need to understand that being authentically humble humanizes them, allows them to build stronger trust bonds, and engenders confidence & loyalty from peers and subordinates alike. Over the years I have come to believe that “ having class &# is synonymous with demonstrating a penchant for humility over bravado.

Blog 419
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Love and Leadership | N2Growth Blog

N2Growth Blog

In fact, if you examine failed leaders as a class you’ll find that a lack of love, misplaced love, or misguided love were a contributing cause of said failures, if not the root cause. Leaders who show compassion are respected, trusted, and enjoy the loyalty of those they lead.

Blog 404
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How to Hold onto Your Customers in a Crisis

Leading Blog

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. But when the dust settles, they will have lost the trust that makes customer loyalty possible. To hang onto customers during a crisis, you need to build a forever transaction with the people you serve.

Crisis 326
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Top Leaders of 2010 | N2Growth Blog

N2Growth Blog

From the comments submitted I’ll pick a winner who will receive a $500 dollar check, an Amazon Kindle, and a video interview to be hosted on this blog (anyone wishing to add to the prize package please send me an email). but you’ll not find that here. but you’ll not find that here. but you’ll not find that here. For example, Ms.

Blog 290
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. This new class of CPG employees needs to be skilled in communication, relationship building, and product knowledge and be technologically knowledgeable, data literate, and culturally sensitive.

Trends 341