Harvard Business Review

OCTOBER 18, 2016

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. A great storyteller waves her pen over paper like a wand. Chalk it up to the power of emotion. Humanity’s strange, ardent love affair with story has always fascinated me.

Storytelling 8

Storytelling Open-book Technology Morale 8

Eric Jacobson

MAY 7, 2018

They also recommend using storytelling , because “ people are twenty-two times more likely to remember a fact when it has been wrapped in a story.” Our research with buyers and stories from sellers proved that buyers respond very favorably to sellers who differentiate themselves by showing up as leaders who create these special experiences.

Ramaswamy 50

Ramaswamy Open-book Prahalad Bottom-up 50

Harvard Business Review

MAY 17, 2018

And so a transformation is a system of systems, all made up of the most complex system of all — people. In bottoms-up cultural transformation initiatives, the how things are done is equally or more important than what is done. Often times, facts can change the conversation from tired head-nodding to curiosity.

Process 15

Process Strategy Benchmarking Storytelling 15

Harvard Business Review

AUGUST 1, 2011

We're delighted to announce the finalists for the Management 2.0 We looked for contributions with real potential to improve and offer up even more insights and impact during the finalist stage. Now, without further ado, meet the finalists (in alphabetical order): Massive Storytelling Sessions. Story by Paul Green.

Management 14

Management Innovation Storytelling Bottom-up 14

Strategy Driven

NOVEMBER 17, 2010

Despite the media coverage of Boomers and how a tidal wave of retirements could impact business, many senior managers are kicking the can down the road, putting off the job of creating a system and process for capturing knowledge. Manager can avoid this by taking some steps now to prepare for the day when key workers leave.

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

NOVEMBER 9, 2018

.” Pandas look innocent, but their powerful jaws deliver a bite stronger than a jaguars’ Pandas can be painfully costly to individuals whose careers stall for reasons unbeknownst to them and to organizations and managers unable to develop talented leaders to their full potential. Communication style.

Career 15

Career CFO Sample Execution 15

Skip Prichard

MARCH 3, 2021

” So, how did we end up with this hunger for “raw”? I believe it was the Edelman Trust Barometer a few years ago that first said, in so many words, that the collapse of trust in the institutions around us means that private enterprise can and should step up into the void – and they did, with mixed results. Far from it.

Brand 113

Brand Storytelling Trends Content 113

Harvard Business Review

NOVEMBER 20, 2013

As high performance on these measures is as important to organizational health as having a solid bottom line, leadership needs to invest in social capital and cultivate its growth with the same focus and discipline that it has applied to financial capital in the past. E-mail us at healtheditors@hbr.org , and sign up to receive updates here.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8

Harvard Business Review

DECEMBER 29, 2011

We took a look at the (really) big picture with a chronology of how our definition of "good business" has changed over the last century, from company towns to wartime production to triple bottom lines. Every December, we collect our favorite management insights from each interviewee into this slideshow. Audio podcast. Video interview.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

MAY 28, 2018

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The science of storytelling and brand performance. The company’s cost of new customer acquisition had ballooned from 5 cents to $50. Insight Center.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

APRIL 18, 2013

They include accidentally getting the wrong people (meaning the person resigns or is terminated within 18 months), which as any manager who has made this mistake knows, is very expensive. You don''t need to be a social enterprise or a triple-bottom-line firm, but joining the 30,000+ ethical and sustainable brands in U.S.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Harvard Business Review

SEPTEMBER 25, 2013

No matter how many creative solutions we drum up to improve quality of care and service in the U.S. Here’s an example that shows how well this combination of bottom-up, top-down communication can work when you’re trying to spread a health care idea: Telemedicine on wheels. Leading Health Care Innovation.

Health Care 8

Health Care Innovation How To Video 8

Harvard Business Review

FEBRUARY 1, 2013

Back before the Interwebs, part of the suspense of the Super Bowl was not knowing what Budweiser or Chevy had up their 30-second sleeves. But before going into the powerful nature of viralness and storytelling, it's worth taking a step back to answer a building block question. Want to help name a baby Clydesdale ? You see the ad.

Brand 8

Brand Advertising Storytelling Audience 8

N2Growth Blog

SEPTEMBER 19, 2010

Bottom line…If you’re a leader and not an avid reader, you’re wrong. Up until a few years ago Rick Warren read a book every single day. Contrast this with the fact that CEOs of Fortune 500 companies read an average of four to five books a month. Do I have your attention yet?

Blog 419

Blog Open-book Library Learning-by-Doing 419

Harvard Business Review

AUGUST 13, 2013

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up) — your world is awash with data. by Thomas H.

Books 8

Books Emotional Intelligence Competitive Advantage Storytelling 8

Leading Blog

MAY 23, 2014

It’s “about the ongoing work of paying attention—of leading by being self-aware, as managers and as companies.” It is made up of people with a deep understanding of storytelling and, usually, people who have been through the process themselves. Management’s job is not to prevent risk but to build the ability to recover.

Creativity 281

Creativity Storytelling Film Self-aware 281

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They have been marketing masters since the beginning of the direct response and haven't let up. Work backward from there.

Marketing 105

Marketing Content Audience Brand 105