Women on Business

JUNE 26, 2012

Without the consumer’s ability to visualize a brand, however, it is destined to fail. In today’s business environment, marketing efforts such as direct mail and SEM establish the brand and present it to the public at large. If an effective brand building strategy is created through marketing, the brand succeeds.

Brand 211

Brand Brand Management Retail Advertising 211

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. That means nimbleness, laser-like focus, and market specialization. I’ve witnessed this scenario far too often. They must do things differently.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 170

Brand CEO Stage-Gate Marketing 170

Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Do you manage your company’s reputation? Why is it important to manage your reputation? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time.

Reputation 121

Reputation Brand How To Media 121

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 111

How To Brand Management CEO Resistance 111

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 131

Brand CEO Stage-Gate Marketing 131

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? Slow Down the Hiring Process.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 95

How To Brand Management CEO Strategy 95

Harvard Business Review

OCTOBER 26, 2017

But don’t assume your impressive résumé will guarantee you an offer, says Berrin Erdogan, a professor of management at Portland State University and the lead author of a recent study on the subject. “Hiring managers are not always eager to bring on someone who is overqualified.”

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

JANUARY 26, 2012

If you're interviewing at a company known for consumer marketing, for example, don't ask, "Do you do much market research?" If they're known for marketing, you can be sure they do market research. Instead, perhaps this: "How do market research findings influence product design?" Make your case.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14

Harvard Business Review

JULY 29, 2014

I recently sat down with Lazarus and an audience of senior professional women, to discuss personal, rather than corporate, marketing advice. In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men.

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

MARCH 29, 2012

But as more traditional businesses are being run on software and a larger component of a company's customer experience is being delivered online, everyone from marketing to general management needs to take notice. A few years ago, community managers did not exist. Here's a five-step checklist to ensure you stay relevant: 1.

Technology 14

Technology Venture Capitalist CIO ROI 14

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

FEBRUARY 3, 2017

We asked them to assess their workforce and to describe their people management practices, all with an eye toward understanding the drivers of workforce productivity. In other industries brand management matters more, so the A players tend to be clustered there. Know where your A players are (and could be) deployed.

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

MARCH 9, 2016

Their stories offer valuable lessons on how to build a startup into an iconic brand. From the outset, all three men viewed themselves as serving in multiple roles: founder, custodian, brand manager, chief financial officer, recruiter, and head of consumer insights. They operated on shoestrings. It is both art and science.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

In the CEO Afterlife

APRIL 10, 2011

To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Twenty-five years ago Apple’s board recommended Steve Jobs step down and leave the guidance of the company to a ‘professional manager’.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Today, Nabob faces yet another challenge: finding its place in the quickly dilating coffee industry.

Brand 100

Brand Brand Management Advertising Management 100