The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand. The path to becoming a conscientious company is not an easy one.

Company 75

Company Ethics Brand Brand Management 75

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Three principles characterize those organizations that elevate “trust in a brand” to “love for a brand”—inclusion, generosity, and honesty. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. Leadership Tip: slow down hiring.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Rudderless Leadership. Warring camps develop, each seeking supremacy in what has become a political organization. What do I mean by this? In the vacuum this creates, complacency takes hold.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

JUNE 4, 2018

For Chief Marketing Officers to brand managers alike, the experience of identifying actionable analytic insight will come to resemble binge-watching on Netflix, shopping on Amazon, or swiping left (or right) on Tinder — an exercise in selecting customized and contextualized options determined by data-enriched algorithms.

Engineering 8

Engineering Marketing Advertising Brand Management 8

N2Growth Blog

JUNE 11, 2010

Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part. Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

JANUARY 23, 2014

Are you competing on the basis of on-going product or technological innovation? For example, new product development may be the lifeblood of a consumer products company—and thus need to be cultivated and resourced carefully—while in a low-cost producer, or fast follower company, product development may be only a nice-to-have activity.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

For that reason we advocate an alternative: the partnership model, which relies on shared leadership among hospitals, insurance plans, and medical groups. This is the leadership structure needed to improve physician performance and overcome the tendency of doctors to try to maximize their individual compensation. Making the Model Work.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

FEBRUARY 16, 2011

But the CEO who took first place this year was singled out for what seems to be an entirely new and noteworthy type of leadership. Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal.

Parcell 12

Parcell CEO Airlines Trends 12

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100