Building Personal Strength

AUGUST 23, 2011

He could be counted on to get things done, so he was quickly promoted into management. As a brand manager, he showed a knack for building a business. He only takes on projects that will make a difference in people’s lives. Over the years, G.E. gave him several opportunities to do that.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

Harvard Business Review

MARCH 7, 2012

Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. The What/How/Who Model requires that plans be developed at each of the following levels: The What of your communications requires Category Plans.

Brand 15

Brand Audience Tools Planning 15

Harvard Business Review

OCTOBER 30, 2012

Ford, for example, reengineered its global product development process to keep all parties, including suppliers, up to date on the status of new products in its pipeline. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. Apple uses Foxconn to make iPads, iPhones, and iPads.

Process 16

Process Strategy Offshoring Information Technology 16

Harvard Business Review

OCTOBER 26, 2017

You can nudge the hiring manager to think more broadly about the role by “enthusiastically sharing your ideas for how big the job can be,” he adds. Lauren, who had several years of professional experience, a background in development, and a degree in business, was out of a job. ” Tailor the job.

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The campaign developed impressive tools to better optimize the efficiencies and effectiveness of both their digital and traditional media buys. It was that good.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

AUGUST 23, 2013

There''s a prevalent myth that I''ve encountered repeatedly in my years advising companies with intentions of going global — that it''s a massive project, one that takes extensive advance planning, and one that only the largest companies can pull off successfully. This conclusion is understandable.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 20, 2013

For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. As the customer interviews progress, the color-coded matrix will come to life, and can help prioritize where the opportunities truly lie.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. The timetable for implementing these projects is often months, not years.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

DECEMBER 16, 2010

That is, the importance of "research & development" to business innovation. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. WWWabs go mainstream worldwide next year.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

JULY 9, 2013

Some companies now actively involve stars in their product development process and other aspects of their businesses. Undoubtedly, some of these relationships are simply glorified brand endorsements and can be classified as CDINO (Creative Director In Name Only), but some celebrities are having a bona fide impact on companies.

Creativity 8

Creativity Brand Advertising Video 8