N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Within this broadened role, commercial acumen has emerged as a pivotal skill for today’s CMO.
N2Growth Blog
JULY 8, 2022
With a shift toward the importance of digitization, technical and analytical skills. Physical skills are steadily declining as automation technologies become more advanced. Future CEOs must build authentic relationships with stakeholders and create value for the business and society. Agility is key. Why or why not?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Talent Anarchy 1
AUGUST 25, 2023
It’s a field that demands creativity, strong communication skills, and a keen understanding of consumer behavior. Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. They work on strategies to enhance brand recognition and loyalty.
In the CEO Afterlife
DECEMBER 31, 2011
There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Is There a CEO Afterlife?
Lead Change Blog
OCTOBER 2, 2018
And since there is an order of operations, where each one drives the next, it’s important to understand how they relate.” Rotation programs can be a valuable learning experience for frontline workers in a time where skills are rapidly changing or becoming obsolete. Joel shares: “ Individuals, like companies, have a brand.
Strategy Driven
JANUARY 9, 2020
Focus on Your Own Branding. Some digital marketing agencies are so busy working on the branding of others that they simply forget to work on their own brand management. These procedures serve as the blueprint for effectively managing the daily operations of the business in an efficient manner.
Harvard Business Review
OCTOBER 30, 2012
When it comes to operational improvement, organizations today are light years ahead of where they were two decades ago, but there's no time to celebrate yesterday's wins. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. Knowledge work redesign.
Expert insights. Personalized for you.
235 
Let's personalize your content