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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 325
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

If you are a regular reader of this blog and feel it has added value to your growth and development as a leader I would greatly appreciate your vote. mikemyatt: A leaders Intellect should not be a depreci. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information.

Blog 310
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The Basics of Franchise Accounting

Strategy Driven

Franchisees can take on an already established brand and don’t have to worry about marketing themselves, as this is done by the franchise centrally. In particular, the costs of marketing and developing new products don’t fall on the shoulders of individual franchisees. Many aspects of a franchise business will be managed centrally.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

Well actually, no it’s not. I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&#

Blog 288
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Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. mikemyatt: A leaders Intellect should not be a depreci. Our Freedom.

Blog 416
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Business Model Architecture | N2Growth Blog

N2Growth Blog

Also, a common response is to confuse a sales engine, fulfillment process, operational process, technology platform, or any number of other areas as business models, where this is not the case. Furthermore, a business plan, strategic plan, marketing plan, capital formation plan, exit plan, etc., are also not business models.