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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

With technology reshaping the global business landscape, many companies will be pushed to fundamentally reconsider their ways of doing international business, diversifying into new product categories and adopting a “borderless” expansion model. Undoubtedly, this is putting added pressure on FinTech executives.

Execution 341
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Enroll Now: Job Roles after Masters in Management

Strategy Driven

The reason is its high-demand and salary in the competitive market. Business development manager. Suppose you have a deep interest in supporting businesses in the fastest and most efficient ways possible. In that case, a business development manager is one of the best careers to choose from so many options.

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The New World Of Enterprise Sales

Strategy Driven

Companies need to make drastic changes to their websites and marketing collateral to recognize the change in the digital marketplace. Be sure to work with the buying team to prepare a presentation that proves the value of your product or solution to their executive management. Sales Basics Still Apply.

Dunning 101
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Capital vs. Influence

N2Growth Blog

I have watched entrepreneurs and executives initially trivialize the value of influence in a capital transaction, only to regret it down the road. What a sad commentary on the state of equity markets, since it’s the best way for an investor to manage the risk surrounding their investment.

Influence 291
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

What I do vehemently dispute is the assertion that a particular nuance is reasonable justification for flawed business logic to prevail. All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration.

Blog 288
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Leadership Strategies: Are You a Davos Woman?

Women on Business

First some facts: Did you know that fewer than 3 percent of the Fortune Global 500 chief executives are women ? Stimmler, contributing Women On Business writer. Business Leadership: Recycling Conflict Last week I was delighted to be a workshop presenter. Only 15 percent of ministers and parliamentarians are female?