Harvard Business Review

MAY 18, 2015

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. Simply and clearly put, CI is a perspective on changing market conditions.

Competitive Intelligence 8

Competitive Intelligence Agility Workshop Definition 8

Harvard Business Review

JULY 31, 2015

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This “island mentality” is surprisingly prevalent among talented, seasoned managers. Some estimate the market for market research alone at $20 billion annually.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

DECEMBER 20, 2010

Yet when it comes to lower-level employees responsible for gathering competitive intelligence, those same lawyers impose Draconian rules that prevent employees from speaking with a competitor directly, or even engaging a third party to speak with a competitor on their behalf. Respondents from the U.S. Are the alarm bells ringing yet?

Competitive Intelligence 14

Competitive Intelligence Guidelines Survey Information 14

Harvard Business Review

JUNE 12, 2014

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. Plenty of management books describe patent litigation in such a narrow way: you file a suit to recover damages from someone who is copying you.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

MAY 1, 2014

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Note the geography.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JUNE 13, 2017

Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data.

Business Intelligence 8

Business Intelligence Affiliate Marketing Competitive Intelligence Retail 8