Great Customer Service is Not Grumpy, Grouchy or Gross | Navigator Newsletter #173
Chart Your Course
AUGUST 14, 2012
The logic behind customer retention management (CRM) is simple — It costs far less money to keep customers happy than to spend much more money replacing the unhappy ones with new customers. Great Customer Service is Not Grumpy, Grouchy or Gross. A portion of those 10 people just took their business to your competitor.
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