Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. On top of that, the online world is tough for brands to influence.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

JULY 15, 2014

You can then decide on where to focus your marketing, product development, customer acquisition, and retention efforts. To use the interactive, adjust the sliders on the left hand side to see how each factor influences the CLV over five years and expected customer contribution margin for each year. .

Discount 12

Discount Direct Marketing Present Value Customer Loyalty 12

Harvard Business Review

FEBRUARY 23, 2018

Based on this research, I have developed a three-phase model that shows how companies can move beyond rhetoric and take ownership of sustainability. Psychological ownership refers to feelings of possessiveness and connection that we develop toward an appealing object such as a person, company, or even an idea.

Incubator 11

Incubator How To Real Estate Business Model 11

Harvard Business Review

OCTOBER 5, 2011

So make it part of your client development plan to spend a significant amount of time getting to know them upfront. To develop long-term relationships, budget much more face time in the first six months or year of your contract. Build connections through personal sharing.

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Joseph Lalonde

MARCH 14, 2018

The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. My regular reviews of these simple documents keep me on track when things get tough. Just the two of us.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 19, 2011

Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

APRIL 18, 2013

The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. Helping customers includes offering information to make their buying process easier, as, for instance, Netflix and Amazon do with their product recommendations.

Customer Intimacy 9

Customer Intimacy Supply Chain Market Segmentation Human Resources 9

Harvard Business Review

AUGUST 5, 2014

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. I see far too many data that don’t go anywhere and that’s just a cost.”.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

OCTOBER 21, 2016

Managing risks therefore requires making investment decisions today for longer-term capacity building and developing adaptive strategies. Recognizing the growing consumer interest in sustainable products and looking to solve consumer challenges such as high energy costs, CPG companies have developed new products to gain access to this market.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

AUGUST 11, 2015

If a user agreed to the noble goal of free connectivity for their fellow citizens, they were directed to tell their Member of Parliament to support Facebook’s developing world program: Internet.org seeks to connect billions of people in the developing world to the internet. And Facebook is by no means the only example.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

JANUARY 28, 2015

As the dot-com bubble heated up in the early 1990s, a number of thinkers turned their attention to developing frameworks to help executives answer those questions in HBR, and their work forms a solid foundation for navigating the digital transformation that’s still playing out.

Porter 8

Porter Power Competitive Advantage Film 8