Eric Jacobson

SEPTEMBER 5, 2016

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It engages their minds and their hearts by appealing to both their intellect and emotions.

Storytelling 50

Storytelling How To Tools Books 50

Eric Jacobson

JUNE 15, 2015

"I define persuasion as ethically winning the heart and mind of your target," explains author Mark Rodgers. You'll also discover that storytelling and humor, when used properly, can be two of the most highly effective persuasion tools. And, in his new book, Persuasion Equation , he teaches you the subtle science of getting your way.

Storytelling 50

Storytelling Bond Ethics Books 50

Harvard Business Review

OCTOBER 18, 2016

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. A great storyteller waves her pen over paper like a wand. And it’s also the reason that academic journals exclude storytelling technique from scientific reports.

Storytelling 8

Storytelling Open-book Technology Morale 8

Women on Business

JANUARY 11, 2011

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.

Press Release 124

Press Release Discount PR Magazine 124

Harvard Business Review

MARCH 15, 2017

But when managers favor one employee over another, morale and productivity suffer. What Great Managers Do. Exceptional managers find and capitalize on their employees' unique strengths. “I think of my role as manager as empowering the people on my team,” he says. Related Video.

Management 11

Management Video Team Case Study 11

Harvard Business Review

JULY 17, 2018

” Instead of just listing facts, compelling storytellers use both soft and hard data. In commercial organizations, though, where teaching requires understanding the context of a person’s development within the organization, managers and coaches shine. Pretty soon, I was managing the highest-performing team in the company.”

Skills 15

Skills Morale Ethics System 15

Harvard Business Review

MAY 29, 2018

The science of storytelling and brand performance. On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. Insight Center. Data-Driven Marketing. Sponsored by Google.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

NOVEMBER 15, 2012

Today, more than ever, brands need to understand the importance of well-crafted design and storytelling in the modern market. HBR's 90th Anniversary: Why Management Matters. How Ethical Are You? Those that cut quality and turn to knock-off designs just don't survive long-term. The Guru's Guide to Creating Thought Leadership.

Storytelling 9

Storytelling Long-term Fashion Brand 9

Harvard Business Review

JUNE 2, 2017

More than 60% of the storytellers reported that someone they had worked with in the past helped them find their next job. Hiring managers face the same problem, having to sort through hundreds of applicants with the limited tools of application software, résumés, and cover letters.

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Storytelling Wilde Film Learning-by-Doing 14

Tanveer Naseer

JANUARY 6, 2015

In their manager-oriented manual, “ The Moment You Can’t Ignore – When Big Trouble Leads to a Great Future ”, they ably explain “how culture drives strategic change.” The purpose of these perks is, of course, to encourage employees to spend more time working productively, and less time managing their personal lives.

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Influence Succession Ethics Bureaucracy 100

Harvard Business Review

APRIL 18, 2013

They include accidentally getting the wrong people (meaning the person resigns or is terminated within 18 months), which as any manager who has made this mistake knows, is very expensive. You don''t need to be a social enterprise or a triple-bottom-line firm, but joining the 30,000+ ethical and sustainable brands in U.S.

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Cooper Customer Loyalty Storytelling Career 8

Harvard Business Review

APRIL 22, 2011

The microfinance industry has in just a few years gone from making headlines for the Nobel Peace Prize to stories about limited impact, allegedly abusive tactics, client suicides, government crackdowns, major lenders struggling with insolvency and the forcible removal of Mohammed Yunus as Managing Director of Grameen Bank.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. PLAY DEAD takes a more mysterious road than what’s generally seen on, off or anywhere near the great white way.

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Press Release Discount PR Fraser 150

LDRLB

NOVEMBER 12, 2012

Nothing is more frustrating to an Operations Manager than having to fight its own HR Department while trying to get something done. HR Professionals must be “data storytellers.” HR departments become dysfunctional when that “support” is confused with regulating the organization. Measuring the people side of the business is tough.

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Ulrich Metrics Report Storytelling 137