Strategy Driven

NOVEMBER 15, 2010

The same is true for any camera crews who might be filming your presentation. For presentations where the press is present, be sure to repeat critical messages verbatim from your press materials. Doing so ensures that the press will pick up the right sound bites.

Tips 62

Tips Audience Newsletter Armstrong 62

Harvard Business Review

JULY 16, 2013

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil''s henchman to move out of its path? The result: Oracle became one of the most successful companies in back office database products and tools and has now moved onto advancing in the next market, the cloud.

Industry 8

Industry Pharmaceuticals Disruptive Innovation Strategic Planning 8

Harvard Business Review

JUNE 13, 2017

” But when the new site appeared, I asked and answered a different question: “Should I learn to navigate the new CBSSports.com, or take the opportunity to learn to navigate market leader ESPN.com?” ” I chose the latter. While that movie is often considered a classic, Dunaway now sees it as a career limiter.

Proposal 9

Proposal Sports Learning-by-Doing Definition 9

Strategy Driven

MARCH 31, 2011

Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. Companies undergo marketing campaigns to promote products and services to potential customers. Toilet paper. Bathroom tissue. Aluminum foil.

Transportation 69

Transportation Consultative Film Strategic Planning 69

Strategy Driven

FEBRUARY 1, 2013

Zanuck, film producer (1949). Marketing is more for ego reasons, rather than a careful strategy. Sales and marketing are not given enough support… especially management’s personal participation. Relate Articles: The Big Picture of Business: Putting Budgeting Into Perspective, The Bigger Picture of Strategic Planning.

Strategy 61

Strategy P&L Strategic Planning Tactics 61

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Leading Blog

DECEMBER 31, 2015

How to Create a Dynamic Strategic Plan in an Unpredictable World by @JesseLynStoner. The Economist Films - The World in 2016. You always want to be the market leader. If you can’t say that, shrink the market segment until you can. by @KateNasser. Easy = True by @TomAsacker. SteveTobak.

Senge 150

Senge Market Segmentation Film Self-aware 150

Harvard Business Review

APRIL 6, 2016

“One of the great things about India is its ability to over-celebrate everything from weddings to rain to the latest Rajinikanth film. Here are three reasons why: Real-time strategic planning. To the outsider, it’s the great Indian spectacle.

Budgeting 8

Budgeting Cost Globalization Sharpe 8