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For CVS, Social Good Was Not a Factor

The Idolbuster

Healthcare providers don’t sell products that kill people. First mover advantage by proactively stopping tobacco sales before they need to. CVS sees growth as a healthcare provider. To the last point, the CVS marketing has been brilliant.

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Microsoft’s Bid to Make Outlook More than Email

Harvard Business Review

Email as we know it is changing—and so is Microsoft’s strategy for its cornerstone product, Outlook. Many successful platforms today have experienced this product-to-platform transition. Outlook’s transformation reinforces CEO Satya Nadella’s goal to “ reinvent productivity.” Grow mobile.

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What U.S. E-Commerce Can Learn from Its Global Copycats

Harvard Business Review

Every new market I look at seems to have an Amazon-style copycat — a website that looks, functions, and sells products a lot like a well-known online retailer. We were unable to capitalize on first mover advantage. But first mover advantage is a simplistic tenet of global strategy.

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Why Family Businesses Come Roaring out of Recessions

Harvard Business Review

Family-owned businesses did not hold back on new product launches during the recessions. Not only is it easier to differentiate brands when there is less competition, but also, products introduced during recessions will enjoy a first-mover advantage as the economy recovers.

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It's Time to Cut Back on Social Media

Harvard Business Review

Clearly there is a first mover advantage in some cases: Chris Brogan developed a passionate following as an early blogger, and Guy Kawasaki jumped onboard Twitter and became a powerhouse there. For such a visual product, literally differentiated by its color, Pinterest is a terrific platform.

Media 11
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Strategic Choices Need to Be Made Simultaneously, Not Sequentially

Harvard Business Review

I had to tell my Australian friend that locking and loading on Where to Play choices, rather than setting the table for a great discussion of How to Win, actually makes it virtually impossible to have a productive consideration of How to Win. But it didn’t work in the Where to Play of China.

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NewTV Is the Antithesis of a Lean Startup. Can It Work?

Harvard Business Review

NewTV is the creation of Jeffrey Katzenberg, whose track record includes head of production at Paramount, chair of Walt Disney Studios, and cofounder of DreamWorks. Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. And it may work.

IPO 8