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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. The pace of technological applications and innovations has increased significantly in recent years. Innovation is doing new things.” – Theodore Levitt.

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Karl Ronn: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Karl Ronn is the managing director of Innovation Portfolio Partners. Based in Palo Alto, he helps Fortune 500 companies create new businesses or helps entrepreneurs start category creating new companies. He is a co-founder of VC-backed Butterfly Health that sells Butterfly body liners nationally.

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Featured Leading Voice: Chip Bell

Lead Change Blog

This month we are featuring Leading Voice Chip Bell , author, renowned keynote speaker on innovative customer service, and consultant/speaker to such organizations as Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, Ritz-Carlton, Caterpillar, Verizon, USAA, Harley-Davidson, and Victoria’s Secret.

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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy' And short-term numbers at that.

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Marketing Myopia, 50-Plus Years On

Harvard Business Review

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent. This post is part of the HBR Insight Center Marketing That Works.

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5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

Aggravated and depressed by the decline of their core memory business in the 1980s, Intel’s top management struggled for strategic clarity. Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Profitable customers matter most.

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Searching for New Ideas in the Curious Things Your Customers Do

Harvard Business Review

Theodore Levitt's classic theory -- in under two minutes. See More Videos > See More Videos > Some managers would have kept moving. Grovestand wasn’t Hughes’s only innovation. Averages are the enemies of innovators. Innovation happens at the fringes, not at the center. Related Video.

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