Leadership Marketing Press Release Project 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Women on Business
DECEMBER 20, 2010
Right now I am researching the first section of my new book “Dipping in the WELL: Women Executive Leadership Learning”. For me it was a first grade teacher who challenged me to take an art project some “annoying boy” in my class had scribbled on and find a way to make it work. Now think about the women close to you.
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Women on Business
DECEMBER 28, 2010
Companies now understand the impact of diversifying their talent pool, especially in leadership roles. o Take on high profile projects. The recommendation from Harvard Business Review and Catalyst is for organizations to adopt formal sponsorship programs similar to IBM Europe. They need to advocate for an advocate or sponsor.
Great Leadership By Dan
SEPTEMBER 23, 2013
Hollywood has the Oscars, Television the Emmys, publishing has the Pulitzer prizes, and leadership development has its own annual awards. There’s Chief Executive’s 2012 40 Best Companies for Leaders , Fortune’s 25 Top Companies for Leaders , and the just published Hay Group Best Companies for Leadership Study and Top 20.
Women on Business
DECEMBER 15, 2010
One of my solutions includes cutting and pasting it from an old email or document, which means adding time on to completing an email, project, etc. But because it’s for convenience, it’s really not ideal for lengthy projects, marathon typing, and other assignments. Ctrl V has now become the magic command for pasting my MIA character.
Women on Business
JANUARY 3, 2011
All participants who provide an email address will receive synopsis of what women are saying, at the end of the project. “Dear Diary&# is a questionnaire designed specifically for women to gather feedback on their thoughts around achievement, fulfillment and relationships, past, present and future.
Women on Business
JANUARY 3, 2011
In the past two years, I have used several interns and find them invaluable for getting those pesky details of projects done. Sometimes it is for school credit, other times it’s just for building a resume. I have paid some, but not all. Here are my guidelines: Identify a specific job or two that an intern might do.
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