article thumbnail

Working Backward Is Key To Successful Pilots

The Horizons Tracker

As such, pilot projects are only as good as your ability to learn from them. This could be to scrap the project entirely, it could be a slight pivot in a new direction, or it could be scaling it up. They produce a press release announcing the launch of the new product to its potential customers. A staged process.

article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Be an Advocate for Yourself :: Women on Business

Women on Business

o Take on high profile projects. Let others know within the organization that you are seeking a sponsor. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Make sure your position has P&L responsibility. Identify your value proposition.

article thumbnail

Living Without the “K” On Your “_eyboard” :: Women on Business

Women on Business

One of my solutions includes cutting and pasting it from an old email or document, which means adding time on to completing an email, project, etc. But because it’s for convenience, it’s really not ideal for lengthy projects, marathon typing, and other assignments. Ctrl V has now become the magic command for pasting my MIA character.

article thumbnail

myTRUSTnetwork Launches Dear Diary Survey for Women :: Women on.

Women on Business

All participants who provide an email address will receive synopsis of what women are saying, at the end of the project. “Dear Diary&# is a questionnaire designed specifically for women to gather feedback on their thoughts around achievement, fulfillment and relationships, past, present and future.

Survey 178
article thumbnail

Interns to the Rescue! :: Women on Business

Women on Business

In the past two years, I have used several interns and find them invaluable for getting those pesky details of projects done. Sometimes it is for school credit, other times it’s just for building a resume. I have paid some, but not all. Here are my guidelines: Identify a specific job or two that an intern might do.

article thumbnail

The Marvelous Connector

Women on Business

But getting a book to market and then publicizing it is no easy task; especially with no extra money to support this venture. Consider the methods that Megan Megale used to get in touch with the people she knew would support her daughter’s remarkable project. Book sales have contributed more than $600,000 to these charities.