should-your-marketing-be-positive-or-negative-surprising-research-gives-the-answer 
David A Fields
NOVEMBER 18, 2015
Which scenario should we focus on, and how should we present it in our marketing and proposals? Pretend you’re about to invest $9,000 into equipment for your consulting firm. We know we can assist our clients in two different circumstances: when they have an aspiration (e.g., they have run out of chocolate!”)
Skip Prichard
JUNE 12, 2023
Through his extensive research and practical experience, Lisser guides readers on a transformative journey that commences with effective planning and culminates in achieving sustainable growth. This Growth Advantage makes leaders Strategically Brave; thereby, giving them the security to make hard decisions.
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HR Digest
FEBRUARY 11, 2022
Do you think that men-only clubs or groups can negatively impact workplace culture? However, some studies suggest that these clubs can create a negative environment for women at work. It can be found throughout various industries, from marketing to law to finance. They also provide opportunities for networking and mentoring.
Tanveer Naseer
NOVEMBER 2, 2011
When it comes to the portrayal of leadership in films and other fictional outlets, there’s a common tendency to present the leader as someone who is unmistakably confident and self-assured; who gives off an air of authority and a willingness to direct others towards the best path to take to get them out their current predicament.
Joseph Lalonde
JUNE 1, 2018
Those who report positively in all these areas show true returns on the investment in engagement efforts. I have to admit it. I am, frankly, quite baffled. For the last 20 years, and all around the world, we CEOs have invested untold millions into the question: “What does it take to have an engaged workplace culture?” trillion globally.
Miles Anthony Smith
JUNE 5, 2018
45 Career Advice Experts Share Their Blueprint for Career Success (Plus Leaderboard) Does your career seem to be a struggle at times? It’s why I wrote my book Why Career Advice Sucks™ … to share the stories of my own career success and failures and help you grow your career more quickly.
Harvard Business Review
SEPTEMBER 5, 2017
What we found surprised us and almost everyone we’ve shared the data with to date — from career counselors to gender equity advocates to employers and employees who thought they were doing things right. Last year, Massachusetts passed the first law in the U.S. The possible responses were: (A) No, and the employer did not ask. (B)
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