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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68
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Texas Roadhouse and a Leader’s Legacy

Mark Sanborn

Known as a maverick, he often “got in trouble” with chain management for his innovative ideas and promotions. If we think about a new idea I run it through 20 people—area managers, kitchen managers, service managers, meat cutters. The Managing Partner at each Texas Roadhouse has an ownership interest in their restaurant.

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The Online Ad Scams Every Marketer Should Watch Out For

Harvard Business Review

I’ve been writing about this problem since 2004 , and doing my best to help advertisers avoid it. The New Tools of Marketing. Consider the traveler who was waiting to finalize his itinerary, perhaps awaiting confirmation from a friend or a business associate.) Overstating the Effectiveness of Sponsored Search Campaigns.

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Serving on Boards Helps Executives Get Promoted

Harvard Business Review

When you consider all of the retreats, travel, reading, meeting prep time, transactions, and committee meetings involved, it is a wonder anyone serves at all. This question was at the heart of a recent study we conducted that is forthcoming at the Academy of Management Journal. In 2004, he joined the board of Petsmart Inc.,

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Egypt, Libya, and the Folly of the BRICs

Harvard Business Review

Perhaps no term has so captured the global analyst community since the coinage of "emerging markets" itself. Clever turns of phrase can fool many except those who actually spent time in emerging markets and ask tough questions. In doing so, they often fail to ask the right questions beyond which acronym rolls of the tongue most easily.

Banking 14
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At Multinationals, Country CEOs Should Be Both Local and Global

Harvard Business Review

If you're among the many multinational CEOs planning to appoint a local executive as your next country head in an emerging market such as Brazil, China, or India, you may want to think again. Knowing the market and possessing networks are important, but that's not all your company needs for success today.

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Take Your Show on the Road

Harvard Business Review

The managers who express this idea in our simulated competitive games aren’t thinking of some simple shelving-units-on-wheels format – the kind of oversized salesman’s bag that’s been hauled out to prospects for decades. The social media channel was another source of feedback to help Cisco hone its marketing messages.

B2B 8