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Byron Wien’s 20 Lessons Learned

Michael Lee Stallard

While working at Morgan Stanley in New York City, I met and discovered the writings of several thoughtful market analysts. Travel extensively. Attempt to meet local interesting people where you travel and keep in contact with them throughout your life. 1 strategist by SmartMoney.com based on his market calls during that year.

Committee 341
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Lastly, he's done an incredible job marketing himself.

Brand 68
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3 Reasons to Kill Influencer Marketing

Harvard Business Review

Marketers like to repeat the quote, “I know I waste half of my ad budget, I just don’t know which half.” So it shouldn’t be surprising that marketers like the idea of “influentials,” seemingly ordinary people who determine what others think, do and buy. And if an idea doesn’t get shared, it doesn’t travel far. Not likely.

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Lots of Companies Still Have No Senior Executives Who Are Women

Harvard Business Review

Since 2004, the global tax, auditing, and advisory firm Grant Thornton has surveyed people around the globe — this year it interviewed more than 5,000 people from 36 countries — to track the progress women are (or are not) making into senior leadership roles in their companies. That hasn’t happened.

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The Online Ad Scams Every Marketer Should Watch Out For

Harvard Business Review

I’ve been writing about this problem since 2004 , and doing my best to help advertisers avoid it. The New Tools of Marketing. Consider the traveler who was waiting to finalize his itinerary, perhaps awaiting confirmation from a friend or a business associate.) Overstating the Effectiveness of Sponsored Search Campaigns.

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Serving on Boards Helps Executives Get Promoted

Harvard Business Review

When you consider all of the retreats, travel, reading, meeting prep time, transactions, and committee meetings involved, it is a wonder anyone serves at all. In an effort to explore executives’ motivations for serving on boards, we looked at how board service is evaluated in the executive labor market.

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Yelp is Leaving Chains Behind

Harvard Business Review

With a quick look at a smartphone, a traveler can easily find a great local store or restaurant option nearby. Yelp has expanded rapidly since it was founded in 2004 in San Francisco. As this trend gains momentum, businesses that rely on traditional marketing will be forced to adapt. Consumers spent some $125 billion on U.S.

Retail 14