2011 Marketing Review Technology 
The Horizons Tracker
AUGUST 30, 2023
The rise of deglobalization and the resulting uncertainty in the global business landscape has prompted technology-based industries to reevaluate their overarching strategies. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?
Tanveer Naseer
DECEMBER 18, 2012
It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”
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Sales Wolf Blog
JANUARY 10, 2011
Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011. Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011. Enjoy! . Enjoy!
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
First Friday Book Synopsis
DECEMBER 7, 2011
Harvard Business Review on Rebuilding Your Business Model Various Authors Harvard Business Review Press (2011) How to use innovative thinking to create or revise a business model that drives growth and profits This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.
First Friday Book Synopsis
DECEMBER 7, 2011
Harvard Business Review on Rebuilding Your Business Model Various Authors Harvard Business Review Press (2011) How to use innovative thinking to create or revise a business model that drives growth and profits This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.
Women on Business
JANUARY 4, 2011
By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? The study was conducted by administering a standard psychological test that measures the tendency to feel guilt to 150 workers at a Fortune 500 firm and compared the results with their performance reviews. The findings?
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