Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

FEBRUARY 2, 2015

Average compensation in 2013 across the advanced industries sector was $90,000—nearly double that of workers in other industries. Although the United States maintains world leadership in many advanced industries, that leadership position is eroding. times higher, respectively, than all other industries combined.

Industry 8

Industry McKinsey Engineering Innovation 8

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. When they are compelled to do so, company leadership will provide leadership for change management and re-engineering…two of the many worthwhile concepts that should be advocated every business day.

Crisis 58

Crisis Crisis Management Retail Budgeting 58

Strategy Driven

OCTOBER 25, 2013

Prevention of leaks in customer information and losses in company market position. Crises can have many liabilities upon companies, including loss of profits and market share. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Crisis Management 77

Crisis Management Crisis Risk Management Budgeting 77

Strategy Driven

JANUARY 3, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. This article was written in one hour, just before the impending deadline. About the Author. Consider leaving a comment!

Energy 57

Energy Strategic Planning Succession Humphrey 57

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. There is an art to Crisis Preparedness.

Crisis 71

Crisis Crisis Management Budgeting Risk Management 71

Strategy Driven

AUGUST 2, 2013

A colleague recently complained about her corporation: “Things are much the same at this company, and I don’t see much changing unless leadership does.” Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Company 61

Company Budgeting Learning-by-Doing Consultative 61

Strategy Driven

SEPTEMBER 6, 2013

There are three key ingredients in developing deep leadership roots. Packaging, distribution and marketing of the product. The better it appears to be (marketing, wrapping, price, place of purchase) affects our viewpoint on its quality. Care for the industry, the product and the process (a defined Vision). Core Values: Ethics.

Long-term 56

Long-term Budgeting Quality Consultative 56

Strategy Driven

JUNE 7, 2013

I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Franchising 63

Franchising Budgeting Pryor Consultative 63

Strategy Driven

OCTOBER 4, 2013

For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Crisis 58

Crisis Airlines Transportation Crisis Management 58

Strategy Driven

JULY 5, 2013

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. It will benefit all involved. About the Author. Consider leaving a comment! All rights reserved.

Planning 61

Planning Learning Curve Budgeting Learning-by-Doing 61

Strategy Driven

FEBRUARY 1, 2013

Management remains isolated or unrealistic, possessing limited leadership development and people skills. Marketing is more for ego reasons, rather than a careful strategy. Marketing is more for ego reasons, rather than a careful strategy. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Business Development.

Strategy 59

Strategy P&L Strategic Planning Tactics 59

Harvard Business Review

OCTOBER 3, 2013

The bad news is that the job market is really tight, and it’s preventing us from hiring the conceptual designers we need.” The only bad news is that the steering committee turned down my request of €2 million in additional funds for the 2013 budget. That won’t be easy, given the job market.”.

Stage-Gate 8

Stage-Gate Innovation Execution Management 8

Harvard Business Review

APRIL 23, 2018

Since the Apollo program, NASA has faced funding cuts, competition from other nations for space leadership, and a radical restructuring of its operating environment due to the emergence of commercial space – all of which have forced the organization to change its ways of thinking and operating. 5% of the federal budget.

Budgeting 8

Budgeting Technology Innovation Operations 8

Strategy Driven

JUNE 24, 2013

Does the prospect have the budget or the money? Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2013 by StrategyDriven Enterprises, LLC. What’s the real urgency? Do they like me?

Power 50

Power Price Customer Loyalty Seminar 50

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. ” It explains why firms that have anchored their strategies to content have ceded digital leadership to those that have focused on connections. Bigger marketing budgets may not pay off.

Media 11

Media Advertising Fixed Costs Content 11