Strategy Driven

JUNE 19, 2019

If you are in a competitive marketplace and you rely on natural resources or raw materials, chances are that you will need to look for innovative ways to reduce your costs and maintain your profitability. Paper and radio advertising offers fewer tracking options. Resource Allocation.

Supply Chain 52

Supply Chain Film Outsourcing Cost 52

N2Growth Blog

MAY 16, 2010

The dumb factor not only applies to talent, capital, and technology, but it also extends throughout the entire value chain. It applies to your branding, marketing, supply chain, and ultimately to your customer base. Even their advertising model is simplistically brilliant. I Think Not.

Business Model 344

Business Model Brand Blog Supply Chain 344

Harvard Business Review

MAY 16, 2014

As generations-old business models are upended by innovations in retail, financial services, bookselling, and a host of other industries, companies must continually adjust their strategic positioning to edge out rivals. Some years ago, after decades of nonstop growth, the fast-food chain made a loss. It next turned to suppliers.

Innovation 8

Innovation Competitive Advantage Supply Chain Business Model 8

Harvard Business Review

APRIL 2, 2018

Critics questioned Hyundai’s decision to spend $5 million to advertise the $15 million donated to its Hope on Wheels program in 2017 (although in fairness, it has donated $130 million over its 20-year history). Avoiding harmful practices in the supply chain and donating to good causes won’t get the message across either.

Company 8

Company Supply Chain Competitive Advantage Audience 8

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. There are implications for marketers and advertisers as well. Related Video.

Marketing 8

Marketing Advertising Technology Content 8

Harvard Business Review

MARCH 31, 2017

The company also built an expert system that helped advertisers at P&G to use, modify, and reuse the company’s advertising assets. Their fundamentally sound innovation practices provide a foundation for evolution. The attributes of their respective approaches to cognitive technology include: Build on your strengths.

Supply Chain 8

Supply Chain Technology System Early Adopters 8

Harvard Business Review

FEBRUARY 6, 2014

A few years ago the West Coast hamburger chain Carl’s Jr. What sounded on the surface like a noble effort to show the company’s concern for women, however, failed to square with the chain’s long-standing advertising strategy of appealing to young men by portraying scantily-clad females suggestively eating its products.

Brand 9

Brand Supply Chain Price Operations 9

Harvard Business Review

JULY 27, 2011

Since the British broadcaster does not run advertising, London could not bundle this in to sweeten the deals for possible Olympic sponsors. Rather than panic, London's leaders have been both innovative and fearless in finding ways to "make more from less." In doing so, they reinforced the importance of innovation to the Games culture.

Supply Chain 10

Supply Chain Tourism Banking Budgeting 10

Harvard Business Review

MARCH 28, 2013

Data promises a lot of new value, from insights that lead to better-targeted advertising, to ideas for new products, to "this changes everything" discoveries — the "expensive" half of Brand's observations. Retailers, such as Amazon, Kroger, and Target, use this data to tailor their advertising for John Smith.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

DECEMBER 22, 2011

Turn to manufacturing and note that supply chains first shifted from vertical to horizontal, in-house to global. Then they moved from chains of contracted suppliers to networks of peer producers. Forget the titles on the org charts and the advertised positions. all point to another dimension of global empowerment.

Storytelling 15

Storytelling Disaggregation Supply Chain Globalization 15

Harvard Business Review

OCTOBER 18, 2016

Instead they would prefer to maintain the products and make adjustments to promotions or advertising. Product termination requires the adjustment of a range of interdependent activities such as product road maps, factory schedules, and supply chains. Here centralization plays a role too, as our research points out.

Productivity 8

Productivity Products Decentralization Supply Chain 8

Harvard Business Review

APRIL 28, 2015

And today, the nearly two billion user profiles it captured serve as the backbone for one of the largest advertising businesses ever created. But before those records were converted into advertising revenue, there was no spot for them in any financial statement. The most significant asset it did acquire was user data.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

OCTOBER 9, 2018

Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. But how many big brands use their advertising, social media, or their packaging to talk directly to consumers about climate change? Embrace renewable energy.

Efficiency 9

Efficiency Supply Chain Energy Transportation 9

Harvard Business Review

MARCH 7, 2013

make their money based on advertising, plain and simple. Both the reasoning and the borders of the Betamax case have proven difficult for courts to fully unravel, and innovators have been exploiting that confusion ever since. So what's the real innovation here? First, this service takes full advantage of unchallenged U.S.

Licensing 8

Licensing Content Supply Chain Innovation 8

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.

Innovation 15

Innovation Supply Chain Business Simulation Advertising 15

Harvard Business Review

DECEMBER 31, 2013

One can naturally debate any system that seeks to crown the world’s most innovative companies. Forbes’s mathematical approach, which calculates an “Innovation Premium” baked into a stock price, suffers from market capriciousness. Amazon continues to be the world’s best example of a serial business model innovator.

Innovation 8

Innovation Company Supply Chain Business Model 8

Harvard Business Review

APRIL 27, 2015

Can you think of any business topic that’s been hotter for longer than innovation? In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.

Innovation 8

Innovation Company Engineering Supply Chain 8

Harvard Business Review

SEPTEMBER 10, 2014

It hurried along the formation of global supply chains with ever greater efficiency and economies of scale. As “better, cheaper, faster, smaller, more convenient, and more personalized” became the new norm, the ability to innovate with committed employees and agile processes became critical. Shredded vertical supply chains.

Supply Chain 9

Supply Chain Bureaucracy Short-term Agility 9

Harvard Business Review

DECEMBER 15, 2010

They support their low-cost way to play with an integrated system of capabilities, including: real estate acquisition; no frills store design; and superior supply chain management involving among others expert point-of-sale data analytics. Everything from store layout to advertising to inventory conveys an eye for style.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

JULY 8, 2014

Most food companies have a single team managing mega-accounts like Walmart or Whole Foods, made up of professionals who were previously in sales, marketing, IT, or supply-chain management. Innovation Is Marketing’s Job, Too. Within marketing the silos are collapsing. The New Marketing Organization. An HBR Insight Center.

Technology 8

Technology Marketing Outsourcing Supply Chain 8

Harvard Business Review

JANUARY 4, 2013

reauthorization law, envisions a $5 billion-plus industry of camera drones being used for all sorts of purposes from real estate advertising to crop dusting to environmental monitoring and police work." As the New York Times wrote in a December 25 editorial : "The drone go-ahead, signed in February by President Obama in the F.A.A.

Supply Chain 8

Supply Chain Venture Funding Industry Real Estate 8

Harvard Business Review

JANUARY 7, 2014

Rather than just lining the pockets of a few digital tech elite and advertisers (as happens when we devote time to Facebook), this tilt toward technology in the real world will create value in entrepreneurship and improvements in everyday life will be literally seen and felt.

Trends 8

Trends Kleiner Supply Chain Sports 8

Harvard Business Review

APRIL 19, 2017

Rather than being undercut by new, lower-cost competitors in rapidly developing economies, such as China and India, companies have globalized their supply chains or offshored their production. And such efforts should be advertised. The successful ones have, at least. The Necessity of Nonmarket Strategies.

Politics 8

Politics Supply Chain Offshoring Globalization 8