Article CFO Engineering Marketing 
Mills Scofield
NOVEMBER 18, 2011
In the early weeks we learn that our product won’t stand up to the sanitation requirements of the industry and we’re presented with real engineering problems in design and materials, but these are problems we know how to solve. So into the “Scoping” stage we go and the learning begins.
Harvard Business Review
JULY 31, 2017
Banks and lenders have predictive analytics engines that tell the lender the probability that a customer will pay them back. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. One area so far relatively untouched is change management.
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Harvard Business Review
JUNE 8, 2018
The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.
Harvard Business Review
SEPTEMBER 11, 2017
Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. I’ve spent the last seven years building the customer success function at HubSpot. What to do.
Harvard Business Review
MAY 28, 2018
With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. Data-Driven Marketing. It was 2001, and online advertising was at its nascent stage. The situation was untenable.
Harvard Business Review
FEBRUARY 26, 2016
The result is the reconstitution or destruction of industries, creation of new market spaces, and reshaping of old industry ecosystems. Three years later, GE hired veteran software engineer Ganesh Bell to be chief digital officer of GE Power and Water. Many such leaders are relatively young and highly sought after.
Terry Starbucker
DECEMBER 2, 2010
And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”
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