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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.

Marketing 109
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Great Leaders Leverage Great Messaging | N2Growth Blog

N2Growth Blog

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Do you ever find yourself sitting back and marveling at those leaders who always seem to have the right thing to say?

Blog 320
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Featured Instigator: Eileen McDargh

Lead Change Blog

Focusing on resiliency, Eileen has found great synergy with health care audiences and long term care, educators (as an award-winning educator, she went from teaching kids to grown-ups—who are still like kids), and women’s leadership groups. She found it intensely gratifying to know her presence mattered.

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Is Your Message Relevant?

N2Growth Blog

They have some sort of emotive, intellectual, or instructional appeal to the audience being addressed. The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message (the relevant message) regardless of the medium, market, or constituency being addressed.

Audience 321
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Those Who Can Speak Close More Sales :: Women on Business

Women on Business

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.