Women on Business

DECEMBER 17, 2010

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198

Media Press Release Discount PR 198

Women's Leadership Exchange

MAY 16, 2010

Do research on what your target audience wants and be willing to really shake up your business. First, the technology has finally arrived to the point that we can deliver everything we have at live conferences virtually in streaming video - right to your own PC or Mac. s a great opportunity for PR. s business model.

Business Model 70

Business Model Conference PR Learning-by-Doing 70

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. In my last few posts, I’ve talked about LinkedIn for business (link) , Facebook for business (link) , and social networking in general.

Press Release 100

Press Release Discount PR Blog 100

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Value Proposition: What are you really offering your clients? What solutions are you selling? What makes you different than your competition? Looking at your company from your clients’ eyes will give you perspective on what’s important to them.

Press Release 157

Press Release Discount PR Long-term 157

Women on Business

JANUARY 24, 2011

To test service, put yourself in the shoes of your audience’s experience. There is no shortcut to playing the numbers when building an audience. Design stems from USE. Observation and role-playing are useful exercises. Research the prospect experiences of your competitors regularly. Curiosity instigates imagination.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MAY 29, 2018

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. Stephen Swintek/Getty Images. The marketing industry will be no exception. Insight Center. Data-Driven Marketing. Sponsored by Google.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

JULY 24, 2012

"Helping my smaller vendors grow and get established is in my interest," notes Patty Morrison , CIO of Cardinal Health — and the kind of dynamic customer advocate ideal for any technology firm. "So Audiences (and prospective buyers) will get the message that your firm is an important part of their success.

Reference 12

Reference CIO PR Learning-by-Doing 12

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. Your new customer''s legal and PR departments place so many restrictions on you that this great source of value and proof of your credibility is known only to you. legal or PR). Then reality strikes.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

APRIL 14, 2017

It’s a new turn in what has been a PR disaster for the company. And at the same time, an audience of customers standing by with their smartphones to record any spectacle seems to have had, until now, unfortunately, no discernible impact on corporate policy guidelines for dealing with uncooperative customers.

Airlines 8

Airlines Company Crisis Management Video 8

Harvard Business Review

SEPTEMBER 24, 2012

Delivering them requires different people, technology, and skills — specifically including deep domain knowledge. As an example, for some reality and newly-launched cable shows, both love and hate — as long as there was lots of it — drove audience ratings. They are entirely different beasts from raw data.

Metrics 15

Metrics Media PR Benchmarking 15

Harvard Business Review

OCTOBER 7, 2016

Here’s a generalized scenario similar to cases we’ve experienced: A hot new mobile technology company lands one of the most successful IPOs of the year. Know which people in your organization are best suited to be spokespeople for which audiences and make sure that they are trained. History has a way of being rewritten.

Planning 8

Planning Company Crisis Brand 8

Harvard Business Review

OCTOBER 10, 2014

Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. Social media is usually treated as owned and earned. Think content, community, and context.

Media 8

Media B2B Disintermediation Content 8

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

FEBRUARY 19, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Earned Media: SEO, PR, Word of Mouth. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

MAY 6, 2015

They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. So how do you reach this audience on a personal level?

Marketing 8

Marketing How To Brand Media 8

Ask Atma

MAY 5, 2012

As technology-satellites, cellular networks, etc…- made the transmission and reception nearly instantaneously, this float collapsed. Today, technologies such as social media, smart phones, high-speed data mining, ubiquitously networked electronic devices, etc… have precipitated the collapse of the customer feedback float.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

JUNE 12, 2018

Beacons are battery-powered wireless sensors installed in retail stores or event venues that detect nearby consumers who have opted in to alerts through Bluetooth or other technologies and that relay information to consumers’ mobile devices. Mobile technology allows firms to know where the consumer is located.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

OCTOBER 15, 2012

But thanks to social and mobile technologies, consumers are now "hyper-connected and super-empowered," to use Thomas Friedman's memorable phrase. No longer passive audiences, they can organize to overturn even the most strategic initiatives. We don't usually think of consumers as a threat to our business.

Brand 15

Brand PR Strategy Politics 15

Harvard Business Review

OCTOBER 16, 2018

Although they do this in an effort to sound intelligent and sophisticated, it backfires badly, because even one small slip-up can cause an audience to focus on only that, not the speaker’s ideas. Many times, especially in business settings, people use words that they think they know — but don’t.

Press Release 8

Press Release PR Definition Report 8

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance.

Press Release 145

Press Release Discount Content Directory 145