Books Brand Reputation Technology 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
CEO Blog
MARCH 22, 2012
I love Branding. Brand to a company is like reputation is to a person. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. Brand does also. Many people who think brand think about the former but it is the latter that really matters.
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N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
N2Growth Blog
SEPTEMBER 28, 2020
While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Find a strong and well positioned employer brand.
Miles Anthony Smith
MAY 2, 2018
Uncover Effective, Expert Personal Brand Statement Examples What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.
N2Growth Blog
NOVEMBER 16, 2010
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N2Growth Blog
JANUARY 20, 2011
Nothing can claim more tainted professional reputations, destroyed friendships, and polluted corporate cultures than gossip. As a leader it is incumbent upon you to do the right thing, which is to protect your reputation and those that you work with. The old saying “it is what it is” is only true until you decide to make a difference.
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