Eric Jacobson

SEPTEMBER 27, 2022

In her new book, Selling Yourself , Dr. Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. But few people actually know how to sell.

Brand 93

Brand Power How To Books 93

Eric Jacobson

JANUARY 14, 2023

In her book, Selling Yourself , Dr. Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. But few people actually know how to sell. That’s where rebranding comes in.

Brand 82

Brand Power How To Tools 82

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

CEO Blog

SEPTEMBER 27, 2011

I have been thinking a lot lately about my brand - specifically, my CEO brand. Some parts of my brand may not serve me as well as they once did. So of course I turned to a book. Discover Your CEO Brand - Secrets to Embracing and Maximizing Your Unique Value as a Leader by Suzanne Bates. I enjoyed the book.

Brand 133

Brand CEO Books Review 133

CEO Blog

MARCH 22, 2012

I love Branding. Brand to a company is like reputation is to a person. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. Brand does also. Many people who think brand think about the former but it is the latter that really matters.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

Strategy Driven

MARCH 3, 2020

In the context of my book, the issues concerned have been epitomised by Greta Thunberg’s call for systematic change in her speeches at the UN, and via the global protests organised by the Extinction Rebellion movement. This is where, for instance, the building of trust by brand’s evidencing their ongoing actions, are of such importance.

Crisis 76

Crisis Brand Ethics Trends 76

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. I love branding. Al Ries is one of my brand heros.

Brand 189

Brand Blog CEO Ries 189

Strategy Driven

OCTOBER 24, 2023

Succeeding as a driving instructor in the UK’s competitive market relies heavily on building a loyal student base through referrals and reputation. Create a Memorable Brand Identity Implement cohesive visual branding on your car, website, apparel, and materials that instantly stick in customers’ minds and differentiates your business.

Apparel 91

Apparel Price Video Brand 91

Coaching Tip

FEBRUARY 7, 2012

It's their brand's image and reputation along with the relationships you have with them. A brand is simply the collective intent of the people behind it, a brand defines who you are and what you stand for as a business to everyone the business touches, from employees to end consumers.

Brand 99

Brand Self-aware Reputation Software 99

Great Leadership By Dan

APRIL 2, 2020

Guest post by Stan Silverman : During a recent event to launch my book, Be Different! If the product was used in the production of a customer’s product, the cost of the recall would rise exponentially and damage the company’s reputation. Their decisions will help protect your reputation. There was a call to boycott Starbucks.

Silverman 251

Silverman Banking Reputation Open-book 251

Eric Jacobson

SEPTEMBER 15, 2023

Here’s another must-read book to add to your list as you transition from manager to leader. The goal of this book is to provide an intensely practical guide to making that transition by sharing insights, stories, and approaches from hundreds of leaders to build the skills you will need to make the leap to leader,” explains Bryant.

Management 116

Management Leadership Open-book Self-aware 116

Strategy Driven

APRIL 20, 2016

Because of this challenge, a familiar and trusted brand still has the ability to cut through the clutter. Reputation: There is continuous and ongoing awareness of the organization’s reputation and top competitors. Visuality: The outward appearance of the brand truly reflects who the organization is and the value it delivers.

Brand 50

Brand Reputation Marketing Planning 50

Strategy Driven

OCTOBER 29, 2012

Your reputation is a reality check of where you actually are versus where you think you are : What’s your customer reputation? What’s your social reputation? What’s your industry reputation? What’s your community reputation? Apple is the classic example of a brand, with products that back it up. Here are 5.5

Brand 50

Brand Reputation Customer Loyalty Industry 50

Coaching Tip

JUNE 12, 2015

The people who now report to you will form an early judgment about your leadership capabilities that will define your reputation in ways that may not serve you well, particularly when you're also mastering the full scope of your new job. Crafting your leadership brand goes beyond being your authentic self.

Brand 70

Brand Leadership Reference Reputation 70

Leading Blog

FEBRUARY 5, 2021

In our book, Relentless: The Forensics of Mobsters; Business Practices , we discovered the leadership principles of organized crime syndicates that forge high-performance teams of very loyal gangsters, incredibly strong brand names and cultures with a long-term perspective and an unrelenting customer focus. . * * * Jerold L.

P&L 325

P&L Franchising Leadership Forrester 325

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68

Brand Examples Career Godin 68

Lead Change Blog

SEPTEMBER 20, 2018

Why does work have such a bad reputation? Or is it just my line of work that has a bad reputation? Brands, Domino’s Pizza, RJR Nabisco, the Gillette Company, and Procter & Gamble. The following is an excerpt from the updated and expanded Second Edition of: Dare to Serve by Cheryl Bachelder.

Competitive Advantage 221

Competitive Advantage Reputation Energy Finance 221

N2Growth Blog

NOVEMBER 16, 2010

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 366

Blog Leadership Depreciation Brand 366

N2Growth Blog

JANUARY 20, 2011

Nothing can claim more tainted professional reputations, destroyed friendships, and polluted corporate cultures than gossip. As a leader it is incumbent upon you to do the right thing, which is to protect your reputation and those that you work with. The old saying “it is what it is” is only true until you decide to make a difference.

Blog 419

Blog Reputation Participative Brand 419

Career Advancement

NOVEMBER 19, 2018

Create a Personal Brand. Just as products need branding, so do people. Here’s how to create your personal brand : Ask yourself what qualities make you who you are, including your shortcomings and idiosyncrasies. In doing so, you’ll craft a reputation as a person who’s great at the particular kind of work that really fuels you.

Brand 179

Brand Mentor Learning-by-Doing Quality 179

Leading Blog

APRIL 18, 2013

It’s about making sure that our personal brands reflect the reality of our lives (Facebook notwithstanding). We need you understand our reputation and why it is what it is. It is important to “keep monitoring your reputation to ensure you’re being perceived by others the way you’d like.” KNOW YOURSELF.

Reputation 285

Reputation Mentor Brand Process 285

Lead on Purpose

AUGUST 31, 2013

Throughout the book the author quotes successful leaders that show how companies (and people) that are nice experience more success than their less kind counterparts. When you’re in the service business, reputation is everything.” Leadership Product Management / Marketing customer service optimism reputation' Kenneth Chenault.

Company 167

Company Reputation Wilde Productivity 167

Strategy Driven

MAY 13, 2013

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Sounds like a LOT of work. But should.

Brand 50

Brand Reputation Follow-up Video 50

Let's Grow Leaders

FEBRUARY 13, 2023

In this sweet little children’s book, our little, plucky, red heroine stays focused on her MITs (most important things) and gives her barnyard friends plenty of chances to pitch in. Be sure you keep building up your brand with a strong track record of results and collaborative relationships.

Motivation 234

Motivation Short-term Resistance Long-term 234

Strategy Driven

APRIL 8, 2011

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance. The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

MAY 15, 2020

Once consumers have found a destination, they are likely to book on their own using their mobile devices. Break The Ice Media reports 35 percent of travelers have used mobile to book a tour or activity while already on location. Uhuru says when customers reach out to a brand on social media, over 50 percent expect a reply.

Tourism 74

Tourism Media Marketing Travel 74

Let's Grow Leaders

OCTOBER 30, 2023

Here are twelve phrases from our book Powerful Phrases for Dealing with Workplace Conflict (HarperCollins May 2024) that will help you navigate any challenging conversation. People will notice your follow-through when you build a reputation as someone who seeks, and implements, advice.

Skills 266

Skills Career Succession Conference 266

Lead Change Blog

MARCH 24, 2016

.” The people selling these systems have turned themselves into the product – the brand – and their credentials seem somewhat sketchy. The Formula looks something like this: So-called expert Peddler writes a book, which these days Peddler can even self-publish. Appearances + book = paid gigs.

Leadership 150

Leadership ROI Brand Webinar 150

Eric Jacobson

JULY 30, 2023

Having conducted extensive field research, Ranjay Gulati , author of the book, Deep Purpose , The Heart and Soul of High-Performance Companies , reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. “My Gulati : A key insight in my book is that purpose is not a tax on business.

How To 74

How To Customer Loyalty Operations Objective 74

N2Growth Blog

JULY 2, 2010

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Brand 353

Brand Depreciation Blog Politics 353

Eric Jacobson

JULY 10, 2023

Here’s another must-read book to add to your list as you transition from manager to leader. The goal of this book is to provide an intensely practical guide to making that transition by sharing insights, stories, and approaches from hundreds of leaders to build the skills you will need to make the leap to leader,” explains Bryant.

How To 50

How To Open-book Self-aware Tactics 50

Brigette Hyacinth

NOVEMBER 12, 2020

Tarnished Reputation: Employees interact with customers and could say anything negative about the company’s culture, products and services. Employees are your best brand ambassadors. Your brand position is determined by the customer’s experience. Check out my latest Bestselling Book. Charity begins at home.

Absenteeism 105

Absenteeism Brand Cost Construction 105

The Practical Leader

AUGUST 16, 2023

He authored 57 books, including a book on his experiences as a Jewish prisoner in the Auschwitz and Buchenwald concentration camps. Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job.

Energy 52

Energy Crisis Absenteeism Leadership 52

Engaging Leader

OCTOBER 3, 2013

In many ways, this is a story about creating a new brand. A great brand has to stand for something. Brand: A product or service has to be radically different or better, and able to succeed even after competitors try to copy it. Reputational Capital: Invest in your reputation. That means more than a snappy label.

Nalebuff 127

Nalebuff Reputation Brand Marketing 127

Eric Jacobson

OCTOBER 7, 2022

Having conducted extensive field research, Ranjay Gulati , author of the book, Deep Purpose , The Heart and Soul of High-Performance Companies , reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. “My Gulati : A key insight in my book is that purpose is not a tax on business.

How To 93

How To Customer Loyalty Operations Objective 93

N2Growth Blog

APRIL 9, 2010

When you think of Apple you immediate think of a company that has built a strong brand around quality design. Largely due to the iPod’s strong integrated design qualities it is the dominant brand in its class, commands a pricing premium, and has developed an extremely loyal and satisfied customer base.

Brand 267

Brand Blog Reputation Parcell 267