Books Brand Finance Reputation 
Great Leadership By Dan
NOVEMBER 27, 2018
Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
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N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Leading Blog
FEBRUARY 5, 2021
In our book, Relentless: The Forensics of Mobsters; Business Practices , we discovered the leadership principles of organized crime syndicates that forge high-performance teams of very loyal gangsters, incredibly strong brand names and cultures with a long-term perspective and an unrelenting customer focus. Zimmerman , Ph.D.,
Lead Change Blog
SEPTEMBER 20, 2018
Why does work have such a bad reputation? Or is it just my line of work that has a bad reputation? I am a teacher, a counselor, a social worker, a mom, a minister, a finance advisor, and more. Brands, Domino’s Pizza, RJR Nabisco, the Gillette Company, and Procter & Gamble. Purpose is a Competitive Advantage.
N2Growth Blog
NOVEMBER 16, 2010
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N2Growth Blog
JANUARY 20, 2011
Nothing can claim more tainted professional reputations, destroyed friendships, and polluted corporate cultures than gossip. As a leader it is incumbent upon you to do the right thing, which is to protect your reputation and those that you work with. The old saying “it is what it is” is only true until you decide to make a difference.
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