Brand Education Human Resources Innovation 
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
In the CEO Afterlife
MAY 16, 2011
Tough-Minded Ways to Innovate. But after Pearson’s corporate life atop PepsiCo, he became an insightful HBR contributor, particularly with regard to innovation. Innovative companies are led by innovative leaders. The best backdrop for spurring innovation is knowledge – knowing the business cold. Leadership.
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In the CEO Afterlife
APRIL 28, 2012
To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. Human Resources.
HR Digest
APRIL 9, 2024
In an exclusive interview with HR Digest, Trent Henry, EY’s Chief Human Resources Officer (CHRO), shares key strategies driving EY’s commitment to diversity, innovation, employee well-being, and leadership development. EY is known for its focus on innovation.
In the CEO Afterlife
OCTOBER 30, 2011
by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.
HR Digest
MAY 6, 2021
In these challenging times, Melissa Strait , Chief People Officer at Inspire Brands, is making a herculean effort to build on the advantages of a values-driven corporate culture. The HR Digest: What is Inspire Brands’ secret sauce for being recognized as a “Great Place to Work?”
Leading Blog
AUGUST 14, 2012
With far too much failed leadership on display, leaders should commit to building a different brand of leadership— Triple Crown Leadership , say authors Bob and Gregg Vanourek. It requires some finesse to get people on the same page while protecting the innovative mavericks and creating the conditions for operating in a state of flow.
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