What Not to Do When Business Sours
In the CEO Afterlife
SEPTEMBER 3, 2012
In terms of rectification, you have to look at the issue in the context of whether the problem is a short-term blip or the beginning of a long-term shift to your business or industry. Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Seldom are people to blame.
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