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Is Your Leadership Creating an Energy Crisis?

The Practical Leader

Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people. Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job.

Energy 52
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The Best Things in Business are Free

In the CEO Afterlife

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. I spent an entire career espousing the power of creativity, and the companies I touched did very well by it. Everyone is looking for a good deal, a real bargain.

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The Big Picture of Business – How Business Advice Turns Into Company Strategy

Strategy Driven

What they were doing five years ago has no relationship to what they’re now marketing. Appointed agency heads in a government bureaucracy. Caretakers of corporate bureaucracies, departmental supervisors, short-term clients, referral sources for business development and those who dangle carrots under people’s noses.

Advice 57
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The Best Advice You Need When Starting a New Job

Lead from Within

Meet the bureaucracy. If there’s not a lot to do while your workload is ramping up, spend time reading everything useful you can get your hands on: old documents, marketing and business plans, competitive analysis, the organization’s full website. Get a feel for their management style and ask questions when you need to.

Advice 143
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The Top Tips for Building Team Performance

Roundtable Talk

If you want accountability, then people have to have a say in how things are going to roll out. And, be sure to plan for enough time for the discussion.

Tips 34
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The Connection Between Employee Trust and Financial Performance

Harvard Business Review

We can use practices from Doug’s approach to the trust-building competency over his 40-year leadership career as a case study for the behaviors leaders should develop as they work to build and sustain trust. This clear manifestation of respect powers huge inflections in organizational culture. Delivering results.

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Strategies to Attract Superpower Marketing Talent

Harvard Business Review

The challenge of attracting and retaining talent is particularly acute for marketers. In this new world, the best marketers exhibit five superpowers – each of which requires new types of talent. Content creation + product expertise: Brand marketers are becoming more and more like publishers. Who: Look for dual superpowers.