In the CEO Afterlife

SEPTEMBER 12, 2011

In the CEO Afterlife. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. The sudden, unexpected and potentially catastrophic event that threatens a business is a CEO’s greatest challenge. Main menu Home. Leadership. Crisis Management: The Ultimate Test of a Leader.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

OCTOBER 23, 2011

In the CEO Afterlife. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

APRIL 17, 2011

In the CEO Afterlife. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

NOVEMBER 7, 2011

In the CEO Afterlife. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. Leadership.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

AUGUST 9, 2011

In the CEO Afterlife. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

DECEMBER 4, 2011

In the CEO Afterlife. Their marketing teams research everything to death. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Main menu Home.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

DECEMBER 11, 2011

In the CEO Afterlife. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 20, 2011

In the CEO Afterlife. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. Main menu Home. Leadership. About John.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

AUGUST 7, 2011

In the CEO Afterlife. Is There a CEO Afterlife? by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. But, not every CEO follows this trodden path. Main menu Home.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MAY 1, 2011

In the CEO Afterlife. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. The most blatant was the Boards of Scott Paper and Sunbeam hiring ‘Chainsaw Al Dunlap’ as their CEO despite his reputation as a corporate sociopath. Human Resources. Main menu Home. Leadership.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

MAY 23, 2011

In the CEO Afterlife. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

APRIL 4, 2011

In the CEO Afterlife. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market. Human Resources. Main menu Home.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JULY 26, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

NOVEMBER 27, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

MARCH 27, 2011

In the CEO Afterlife. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Human Resources. Leadership.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

MARCH 14, 2011

In the CEO Afterlife. by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 112

CEO Brand Technology Human Resources 112

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

AUGUST 29, 2011

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MAY 30, 2011

In the CEO Afterlife. by John • May 30, 2011 • Human Resources , Life • 1 Comment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

CEO 112

CEO Human Resources Brand Film 112

In the CEO Afterlife

JULY 10, 2011

In the CEO Afterlife. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

MAY 16, 2011

In the CEO Afterlife. One of my best mentors during my CEO years was my monthly Harvard Business Review. I can tell you, the articles’ principles helped guide me as a CEO and later as a strategy consultant. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

FEBRUARY 20, 2011

In the CEO Afterlife. Check out how I stepped down from the CEO’s throne and rose from the ashes in another life at [link]. But, in retrospect, these fellows are professionals who understand the wants and needs of their readers. To these aging CEOs I say, “Not to worry.” Human Resources.

CEO 100

CEO Magazine Brand Human Resources 100

In the CEO Afterlife

MARCH 7, 2011

In the CEO Afterlife. by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. © 2011 In the CEO Afterlife.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

FEBRUARY 5, 2011

In the CEO Afterlife. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Main menu Home.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

JULY 24, 2011

In the CEO Afterlife. by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Human Resources. Main menu Home. Leadership. Share it: Tweet.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

FEBRUARY 16, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 100

CEO Suri Brand Class 100

In the CEO Afterlife

APRIL 14, 2011

In the CEO Afterlife. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Human Resources. Main menu Home. Leadership. About John.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 17, 2011

In the CEO Afterlife. I am delighted that so many readers of the CEO Afterlife blog have asked for details of the content that goes into the 1-Page Strategic Plan. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Human Resources.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

NOVEMBER 13, 2011

In the CEO Afterlife. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. On the first blanket is a large empty beer mug accompanied by the sign, “Why Lie, Need Beer Money.” They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

AUGUST 23, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

Crisis 100

Crisis CEO Brand Apparel 100

In the CEO Afterlife

JULY 20, 2011

In the CEO Afterlife. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. Human Resources.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

MAY 9, 2011

In the CEO Afterlife. by John • May 10, 2011 • Life , Marketing • 1 Comment. Before I can share the tale of Dr. Riley Senft’s cross-Canada run for cancer, you need to know what it took to get there. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Stage-Gate 100

Stage-Gate Brand Human Resources CEO 100

Chart Your Course

AUGUST 14, 2012

Tony Hsieh, CEO of Zappos and author of Delivering Happiness: A Path to Profits, Passion and Purpose has created a great place to work. According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. People have a basic human need to feel appreciated.

Newsletter 165

Newsletter Insurance Class Workshop 165

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. 3 Responses to The CEO as Chief Brand Custodian.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

AUGUST 15, 2011

In the CEO Afterlife. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Some say beer marketers are savvy. Leadership.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

JUNE 13, 2011

In the CEO Afterlife. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. CEO Howard Schultz wanted 2000 stores up and running by the new millennium. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209