N2Growth Blog

JANUARY 3, 2011

This isn’t rocket science, rather it’s just plain-old, good leadership. Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity.

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Restructuring Blog CEO Brand 288

Eric Jacobson

MAY 28, 2021

Major companies (from J&J to Hershey) have even eliminated CMO roles. And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve. But most classical marketers have not kept pace with these developments, losing the plot overall.

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Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

Major companies (from J&J to Hershey) have even eliminated CMO roles. And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve. But most classical marketers have not kept pace with these developments, losing the plot overall.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Skip Prichard

JUNE 26, 2019

My research led me to develop the six-step process that allows companies to outsize: (Copyright Steve Coughran, Used by Permission). 3 Pitfalls that Trap Companies. I see three common pitfalls trap companies when they’re building and executing their strategies. The granddaddy of mistakes is disregarding the customer.

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Strategy SWOT Company Customer Loyalty 78

Eric Jacobson

AUGUST 8, 2018

Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers. Employees can post content to damage an employer’s brand, and customers can post content to damage a brand. 5] LISTEN, LISTEN, LISTEN Set up alerts for your brand, company name, industry, and more.

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Brand Tips Media Customer Loyalty 50

Strategy Driven

NOVEMBER 18, 2013

Many companies have become smart buyers, but many have become too smart. The typical request for proposal (RFP) has a bunch of standards about what has to be offered by the vendor, but far too little (or nothing) about what happens after the company takes ownership. It also lowers the profit of the company doing the bidding.

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Proposal Price Long-term Customer Loyalty 59

Strategy Driven

SEPTEMBER 14, 2015

Starting as a door-to-door salesman, raising to Vice President of Sales for Universal Gypsum, and ultimately a board of director for several large companies including Coca-Cola, Farley believed that doing several things at once was the key to accomplishment. Influencer of millions) Principle: Honesty is the best policy. “If

Hotels 50

Hotels Customer Loyalty Advertising Benchmarking 50

Strategy Driven

JULY 15, 2013

When this happens it’s almost like the reset button has been pressed and the replacements have no allegiance to me or my service and are usually unaware as to how hard I’ve worked to earn their company’s business. How should I conduct myself when I know there is a new person in a company I have to work with? Common problem.

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CRM Customer Loyalty Competitive Advantage Books 59

Joseph Lalonde

MARCH 14, 2018

I asked each of these leaders a single question about healthy leadership: What healthy habits do you attribute to your success as a leader? Discover a healthy leadership habit of @MichaelHyatt at Click To Tweet. Check out these healthy habits of #leadership experts @MichaelHyatt, @MarkTimm, and @48DaysTeam Click To Tweet.

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Succession Self-aware Learning-by-Doing Follow-up 316

Strategy Driven

AUGUST 10, 2015

Starting as a door-to-door salesman, raising to Vice President of Sales for Universal Gypsum, and ultimately a board of director for several large companies including Coca-Cola, Farley believed that doing several things at once was the key to accomplishment. Influencer of millions) Principle: Honesty is the best policy. “If

Hotels 50

Hotels Advertising Customer Loyalty Follow-up 50

Strategy Driven

NOVEMBER 4, 2013

Dear Jeffrey, I have a regional billboard company with two years of experience. UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. Best regards, Jeffrey. If they do, and you can be introduced, you can get in the door.

CRM 59

CRM Advertising Customer Loyalty Competitive Advantage 59

Strategy Driven

NOVEMBER 8, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped.

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Media Follow-up Software Newsletter 50

Harvard Business Review

JANUARY 19, 2011

But now the company faces renewed competition for the title of green auto leader. In the last couple of years, every auto giant has launched alternative vehicles, which they've been touting aggressively at the current Detroit Auto Show (see my newsletter on the different strategies the big companies are pursuing).

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

AUGUST 5, 2014

That isn’t easy, but the payoff is worth it: Our most recent research shows that companies with excellent marketing capabilities outperform the market with 2-3X greater revenue growth. Yet, only 30 percent of companies believe they understand their customers’ needs well enough to identify what initiatives will drive growth.

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P&L Banking Marketing Call Center 11