Competitive Intelligence Development Management Marketing 
Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. Simply and clearly put, CI is a perspective on changing market conditions.
Harvard Business Review
JULY 31, 2015
The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This “island mentality” is surprisingly prevalent among talented, seasoned managers. Some estimate the market for market research alone at $20 billion annually.
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Harvard Business Review
NOVEMBER 26, 2013
The vast majority of your marketing data, whether from purchases or surveys, tells you about your business customers’ past behaviors. Your job as a manager is to know what your customers will do next month or next year. My colleagues and I have seen numerous examples of sales forces gaining important competitive knowledge.
Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Note the geography.
Harvard Business Review
JUNE 16, 2016
In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. What builds management perspectives? billion sales in India.
Harvard Business Review
MARCH 31, 2015
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.
Great Leadership By Dan
NOVEMBER 6, 2007
Changing jobs is an often used and effective way to develop new leadership capabilities. While job changes can be a powerful catalyst for development, they can also lead to the derailment of a promising high potential leader. There are inherent risks and pitfalls that can be avoided or need to be managed.
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