Strategy Driven

FEBRUARY 1, 2016

Dale Carnegie ( How to Win Friends & Influence People ) says by becoming genuinely interested in them. What is engagement? Better stated, how can you engage other people to become interested in you and your product or service? And he’s partially right. BIGGEST INSIGHT: If given a choice, people will buy from those they can relate to.

Open-book 50

Open-book Customer Loyalty Long-term Seminar 50

Strategy Driven

NOVEMBER 18, 2013

REALITY: “The customer took the lowest bid” is as bogus as “the dog ate my homework.” The fact is you let the customer control the selling/buying process. REALITY: If you follow the customer’s RFP requirements you will lose even if you win. The only people likely to influence change of modification are C-level executives.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Strategy Driven

JULY 15, 2013

Is there a specific process I should follow? Uncommon answer to follow. Who else is influenced by or involved with your product? Follow ALL the ideas above. They represent the best possible NEW customer. How should I conduct myself when I know there is a new person in a company I have to work with? Common problem.

CRM 58

CRM Customer Loyalty Competitive Advantage Books 58

Strategy Driven

NOVEMBER 4, 2013

Received dollars are real easy to record, but if you’re a salesperson and your boss needs to know what activity you’re doing every day – whether you’ve made five follow-ups and whether you did three cold calls – you’re doing it all backwards and you’ve got the wrong boss. I made it up. Best regards, Jeffrey.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

OCTOBER 22, 2012

Were they trying to build up or tear down? Turner added, “But the people they have criticized, many statues have gone up.”. There should be a law that says all criticism must be followed by a solution, an answer, a resolve, or an idea. Interesting to note that NONE of the people who criticized him have statues at the base.

Customer Loyalty 56

Customer Loyalty Seminar Short-term Learning-by-Doing 56

Strategy Driven

APRIL 23, 2012

I’m giving you this reminder, this bit of nostalgic instant memory, so I can issue you the following challenges : How have you progressed since then? GOOD NEWS IS: You can influence both your image and your reputation with your CONSISTENT PERFORMANCE. PERSONAL NOTE: I have many of my daughters’ early writings. Gitomer and Buy Gitomer.

Reputation 66

Reputation Open-book Customer Loyalty Seminar 66

Strategy Driven

NOVEMBER 19, 2021

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The consumer behavior was changing and the prices were getting aggressively competing; it was not easy for small retailers to keep up with their online counterparts. Take Amazon for example. It indeed is.

Retail 112

Retail Supply Chain Software Marketing 112

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

FEBRUARY 13, 2013

The company is better off offering a discount today, because that will likely increase the customer's loyalty, and loyalty increases the CLV. But American Express is now buying something different: they are not thinking CLV, they are buying Customer Network Value ( CNV ).

Advertising 8

Advertising Discount Media Customer Loyalty 8

Strategy Driven

JANUARY 24, 2020

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The consumer behavior was changing and the prices were getting aggressively competing; it was not easy for small retailers to keep up with their online counterparts. Take Amazon for example. It indeed is.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Joseph Lalonde

MARCH 14, 2018

I used to pride myself on how few hours of sleep I would get, thinking that it gave me a competitive edge in business if I stayed up half the night working. I follow 6 principles on a daily basis, which I know has made a significant impact on my career success. I do my best to go to bed and wake up around the same time, every day.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. While our competitors catch up, we have to get into the mindset of already moving onto the next thing.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

SEPTEMBER 8, 2011

They will invent innovative ways to explain away poor performance ("Oh, problems with our vendors affected our customers and depressed our scores," "The market was down," or "The weather was bad."). At other companies, employees ask only happy customers to answer the survey.

Incentives 14

Incentives Metrics Sample Survey 14

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Strategy Driven

AUGUST 10, 2015

His secret was doing new things at the same time he was following up and building relationships. Created a demand in the market with no product (a market vacuum if you will pardon the pun). When the cleaner finally emerged on the market, it was swept up (sorry again). Follow the masters. !

Hotels 50

Hotels Advertising Customer Loyalty Follow-up 50

Strategy Driven

SEPTEMBER 14, 2015

His secret was doing new things at the same time he was following up and building relationships. Created a demand in the market with no product (a market vacuum if you will pardon the pun). When the cleaner finally emerged on the market, it was swept up (sorry again). Follow the masters. !

Hotels 50

Hotels Customer Loyalty Advertising Benchmarking 50