Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

APRIL 22, 2013

Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. In less than two hours I had 9 new followers, and 43 re-tweets or favorites that reached (influenced) MORE than 75,000 people. How’s your morning going? New followers per day – 30-50. Here are 3.5

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Strategy Driven

FEBRUARY 1, 2016

Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie ( How to Win Friends & Influence People ) says by becoming genuinely interested in them. What is engagement? And he’s partially right. The desire to talk and reveal becomes more intense. FIND THE LINK!

Open-book 50

Open-book Customer Loyalty Long-term Seminar 50

Strategy Driven

JULY 27, 2015

Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie ( How to Win Friends and Influence People ) says by becoming interested in them. Improve Marketing Emails to Boost Sales. What is engagement? And he’s partially right. FIND THE LINK! About the Author.

Open-book 50

Open-book Customer Loyalty Long-term Competitive Advantage 50

Strategy Driven

APRIL 1, 2013

How good of a communicator are you? It’s the little known sales skill: How to get others to listen to you. You get a slide deck form marketing, that’s both boring and repetitive – WITH NOT ONE WORD ON HOW TO COMMUNICATE YOUR MESSAGE. Or better stated, WANT to listen to you. It doesn’t get any better than that.

Customer Loyalty 50

Customer Loyalty Skills Seminar Books 50

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. So, now you have a social media account, you need to know how to use it. Welcome back!

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Harvard Business Review

FEBRUARY 23, 2018

” At Unilever, the R&D and marketing departments work in tandem to create and promote products that serve both business and society. Unilever’s waterless soap saves lives by preventing the transmission of dangerous bacteria and saves water, a vital and limited resource in emerging markets.

Incubator 10

Incubator How To Real Estate Business Model 10

Strategy Driven

OCTOBER 22, 2012

Dale Carnegie, author of the 70-year bestseller, How to Win Friends and Influence People , nailed it in 1915 when he penned his most dominant principle, “Any fool can criticize, condemn, and complain (and most fools do).”. There should be a law that says all criticism must be followed by a solution, an answer, a resolve, or an idea.

Customer Loyalty 56

Customer Loyalty Seminar Short-term Learning-by-Doing 56

Strategy Driven

NOVEMBER 19, 2021

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. marketplace model today.

Retail 119

Retail Supply Chain Software Marketing 119

Strategy Driven

OCTOBER 17, 2018

It’s possible to use social media to communicate with customers in a customer-centric way. Using a variety of social media platforms, companies can share content and answer questions from customers. The marketing department can also ask interesting questions and gain a better understanding of the customer base.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Marketing 101 principles still apply. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

JANUARY 24, 2020

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. It indeed is.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Harvard Business Review

SEPTEMBER 8, 2011

They will invent innovative ways to explain away poor performance ("Oh, problems with our vendors affected our customers and depressed our scores," "The market was down," or "The weather was bad."). When you begin to quantify customer feedback, employees and managers may not know how to move them in the right direction.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

DECEMBER 29, 2011

Playing politics isn't a bad thing, argued Linda Hill and Kent Lineback in this video, if it gives you the influence you need to drive change. Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. How Retailers Are Reinventing Shopping.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

SEPTEMBER 10, 2014

” Choices about whether and how to use money to remedy social problems should be left to individuals, he argued, who would be in better position to provide it if they were not being in effect taxed by corporate managers who thought they had better ideas for how to spend it.

Supply Chain 13

Supply Chain Bureaucracy Short-term Agility 13

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. The implications of that insight were becoming obvious for companies that sold information, like newspapers and encyclopedias. But every business is an information business, they stressed.

Porter 8

Porter Power Competitive Advantage Film 8