Harvard Business Review

JULY 28, 2011

In the last couple of years, a number of HBR commentators, such as Jeffrey Pfeffer , Nathan Washburn and Dominic Barton , have made the case for greater weight to be given to the interests of non-shareholder stakeholders — employees, suppliers, customers, partners, society — in strategy development.

Strategy 14

Strategy Long-term Short-term ROI 14

Strategy Driven

NOVEMBER 8, 2010

When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Pitfall #9: Developing your own social software and analytics solutions.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

OCTOBER 8, 2018

Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. The National Taskforce for Humanity in Healthcare, of which I am a founding member, is piloting a system of metrics for well-being developed by J.

Health Care 8

Health Care Metrics Technology System 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Each outbound communication is measured individually for immediate ROI. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development.

Creativity 13

Creativity Marketing Agility Budgeting 13

Harvard Business Review

SEPTEMBER 27, 2011

When the staff conversation turns to operating margins, cash flow, inventory, or revenue, does the CHRO tune out? Do you know the ROI you receive from investing in salaries, bonuses, or development? Operating as efficiently as possible is a minimum expectation. Do you know what the cost of HR is per employee?

Metrics 14

Metrics Human Resources Attrition CEO 14

Harvard Business Review

AUGUST 5, 2014

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”.

P&L 10

P&L Banking Marketing Call Center 10

Women on Business

MARCH 18, 2013

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. Think about the fierce loyalty – and value – of an Apple, Patagonia, Amazon, Zappos or Dunkin Donuts customer. How can you reach them, communicate with them and sustain their loyalty?

Efficiency 259

Efficiency PR ROI Loyalty 259